Paris, July 16, 2020
Star5 forms its first board of advisors to strengthen its leadership position as a platform for analyzing product and store performance.
As a pioneer and leader in the measurement of product and store performance through the analysis of consumers’ feelings, the artificial intelligence platform establishes a committee of executives from the world of mass consumption.
This board of leading executives will include Mathias Dosne (Président of Mondelez international France), Nicolas de La Giroday (Vice Président Southern Europe of General Mills), Anne-Marie Motte (Global VP Personal care and Home care of Colgate-Palmolive), Rachel Marouani (Entrepreneur, former CEO of jeweller FRED and of the cosmetic brand Make Up For Ever), Charles Morel (CRM & CI Director of Estée Lauder companies EMEA), Sophie Maury (Marketing & Category Director of Bel France) and Eric Benoist (Global Marketing and Commercial Director of Pernod-Ricard).
The objective of this advisory board will be to assist Yahya El Mir, Grégory Pallière and Stéphane Suisse, co-founders of Star5, in terms of strategy, internationalization and technological orientations in order to reinforce its leadership in the promising market of product and store performance.
Led by its CEO, Yahya El Mir (serial entrepreneur), Star5 thus asserts its will to become a key player in the business performance of brands, particularly in the cosmetics and food industries. According to him, “This committee of 5-star decision-makers, which is in line with our human values, our DNA of innovation and customer performance, will enable us to execute our 2020 strategic plan to move to the X10 product stage”.
About Star5: Created in 2018 by 3 experienced co-founders of artificial intelligence, Yahya El Mir (CEO), Grégory Pallière (CDO) and Stéphane Suisse (CTO), Star5 has developed a technological platform for analyzing product and store performance via consumer data thanks to a team of 40 engineers. Officially launched in early 2020, it operates in Europe, Africa and America.
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