With the introduction of a flexible Pay per Play model, companies can now commission their own video project in a more controlled and measurable way.
Each video production is approached as a Return on Investment (RoI) model for the client, with charges levied in relation to the popularity of the video, i.e. the number of times its played rather than a single one-off cost of production.
Stephen Ashley-Brian, MD at Springlizard we are fortunate to have a great deal of experience within the IT industry, so we understand the attraction these companies have for suppliers that can demonstrate an empathy with their business; and in particular, we understand that for them, Video is a tool that must pay for itself just like any other part of their marketing spend.
What this means in reality is that the client pays a minimal set-up charge for the production of a 2-3 minute video which is then hosted by Springlizard on a dedicated web page. These pages include additional content optimised for search engines and branded as per the client’s wishes. In a method similar to that of Google Adwords, each time the video is played, a small charge is incurred hence the Pay per Play model.
Stephen Ashley-Brian, This really come down to a question of RoI, marketers need to know how affective each pound they spend really is; with traditional corporate video this was a high risk financial strategy, particularly if the agency involved was more concerned about being creative; rather than understanding the clients messaging needs. By removing the cost barrier to entry and controlling spend, high quality video productions can finally become a staple part of every companys sale strategy.
About Springlizard Productions Ltd
Created in 2009, Springlizard Productions are a Video Production company focused on the creation of quality video for use specifically over the Web. Focus areas include high tech and IT companies where the team have particular knowledge and experience.
Tel: 020 3286 7960