This year’s Dreamforce was filled with soul-inspiring events. If you missed it, we have got it covered for you! The opening line of Marc – ‘This is a celebration of you, our Trailblazers, of everything you are doing’ paves a way to a roller-coaster ride event filled with awe-inspiring sessions.
The world’s largest technology conference brought together 1,70,000 attendees to San Francisco for an unforgettable experience. So, what was the buzz all about? With new Salesforce products unveiled at Dreamforce 2018, we hear about integrations and connecting disparate applications. We will talk about the main topics that were covered at Dreamforce ‘18 and those technology features/ enhancements that matter to your business.
Let’s start with Customer 360. Amongst them is the Customer 360, which combines data across Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud to give a comprehensive view of customers.
In the words of Bret Taylor, President, and CPO, Salesforce, ‘Wherever your data lives, you should be able to create a single view of your customer.’ Solunus helps you create that 360-degree view of your customer from all of your company’s disparate systems and applications.
Salesforce streamlined Dreamforce 18 and put the emphasis on making the most of its extensive platform. By introducing Customer 360, Salesforce attempt for companies is to reconcile their customer identities across the entire Salesforce ecosystem.
What does that mean to you? The promise is that Salesforce users will be able to resolve and maintain accurate customer identities — across Salesforce and connected external systems — even as customers change addresses, phone numbers, employers, and married names. Isn’t that cool? But the bad news is that Customer 360 won’t be available until the second half of next year. The good news is that it will be an included, no-extra-cost part of the platform once it does arrive.
Salesforce has grown from a cloud CRM service into a massive platform – it’s a collection of multiple platforms, including the core Salesforce/Lightning platform, plus Commerce Cloud, Marketing Cloud, Heroku, and more. Lightning is a critical technology in the Salesforce platform portfolio which enables companies to rapidly develop custom applications that can natively integrate with Salesforce SaaS products.
The Lightning Platform empowers the non-coding Salesforce users to build business transforming applications easily. Salesforce partners, like Solunus, are experts in helping companies migrate from Classic to Lightning.
Salesforce flaunts its biggest acquisition – MuleSoft for $6.5B, one that enhanced the integration capabilities for the platform. This feature improves collaboration in large enterprises that use multiple SaaS applications, so that the sales, marketing, HR, and IT teams work together.
Sales Cloud Enhancements:
Salesforce announces the expansion of its Sales Cloud platform at #Dreamforce2018. Sales Cloud platform can now deliver much faster, smarter, and more integrated sales process from lead stage to the billing stage.
Few of its enhancements include Dialer enhancements, that can increase your customer connections and Account-based Marketing Dashboards to measure sales and marketing impact effectively. Solunus, a Salesforce partner, actively extend Sales Cloud to provide phenomenal solutions. For instance, Solunus’ Subscription Management extends Sales Cloud to handle your subscriptions better.
Though it’s tough, hope we have connected you to the Dreamforce experience with our key learnings. If you have been a part of Dreamforce 2018, we would like to hear from you about your experience. Reply in our comments section below.