SocialPilot – a leading social media management product today introduced the functionality to publish Facebook lead ads.
With declining organic reach on Facebook, marketers are spending more of their marketing budgets on Facebook ads to generate more engagement and reach.
Recognizing the vast potential that leads ads to hold for marketers, SocialPilot decided to bring this functionality so that marketers can manage their Facebook marketing from one place. Facebook lead ads can be used to achieve numerous marketing goals such as identifying and collecting potential customer information, increasing newsletter subscribers, promoting downloads of resources such as ebooks, case studies, etc.
“Facebook lead ads occupy an important space in terms of allowing marketers to generate high-quality leads that they can then move through their marketing funnels to generate higher conversions. The main advantage of lead ads is the wide variety of objectives that marketers can accomplish.” – Jimit Bagadiya, CEO, SocialPilot
Through SocialPilot, users can expect the same ad generation experience that Facebook provides the ability to target the right audience and customize Call-to-Action buttons and forms for maximum impact. Users can generate multiple ad types such as a single image/video ad or carousel posts with up to 10 images.
Marketers will also be able to access analytics reports for their lead ads, which would provide them with detailed information about their ad performance. These reports can be accessed from the Manage Ads section through a button beside the published lead ad.
To create a Facebook lead ad using SociaPilot, users will have to connect their Facebook ad accounts and then click on Manage Ads and later on Create Lead Ad.
About SocialPilot Technologies Inc.:
SocialPilot is a social media management platform used by agencies and SMBs to streamline their social media marketing and analytics needs.