Social media is one of the best way to create branding for your business. Fastest changing the social media trends out there. Sometimes a cutting-edge technology changes the social media’s new features, consumer preferences and brand opportunities. Social media trends will continue to dominate in 2017. People will continue to create and share the content and communicate through social media’s.
Social media messaging apps such as WhatsApp, Face book Messenger and We Chat have more users than the big social networks Face book, Twitter, LinkedIn, and Instagram. Messaging apps are used by 4 billion people worldwide. This initiates many corporates looking for ways to increase their customer service and resources from social media messaging. Many brands are using messaging apps to engage with customers, which is completely changing the way customer supporting service gets done.
Now social media is getting upgraded to the next level by offering the contents in real-time. Face book and Twitter offer live streaming videos and Instagram is now testing the live video. In fact 40% users plan to use interactive video this year, Face book live videos tops the list. Social videos have much more engagement. The world of social media networks is changing to real time.
Social Media eCommerce
Face book, Instagram, Twitter, Pinterest and some social networking sites offer ways for users to purchase products from directly their apps. Brands are now focusing on people’s emotions which redirects them to purchase using algorithms, 57% of online consumers using social media specifically to look for new items to purchase.
Social media advertising promotes your business and contents. The need for quality and engaging content is to be reach higher. Many brands invest in social media ads and it’s not limited do just one channel or network. Totally the visual social network’s mobile ad revenue grew $2 billion across the globe in 2016 and discovered paid advertising on search (75%), social ads (70%) and promoted posts (75%) increased dramatically over year.
Business Features & Analytics
Social media networks launched its business tools feature and analytics, such us Twitter Analytics, Face book Insights, Instagram business and Pinterest analytics. 35% of businesses use social media analytics more than competitor analysis. Many marketers and business owners prefer social media analytics and are likely to measure social media effects as well.
Snapchat selfie lenses (artificial intelligence lenses) the idea of augmented reality. Snapchat selfie makes network interactive, engaging and unique communicate to others. Face book already tested the facial lenses for mobile interface. Instagram launch of Instagram Stories, most of popular features move to all social media networks.