Social media played a key marketing role in the recent successful launch of The Mill at Ulverston, according to owner C2 Original Inns. The company, which also owns the multi-award winning Sun Hotel and Bar in Lancaster, commissioned food and drink online specialist Fat Media to devise and deliver a digital marketing campaign for the outlet, which had undergone major refurbishment.
The campaign saw over 2,000 visitors log on to a new website and join social media groups centred around the Mill’s new brand, in the weeks prior to the opening.
The online groups were given exclusive access to images and information about the refurbishment as it progressed through an online blog which also advertised job vacancies, Christmas party bookings and a VIP list for the opening night.
Phil Simpson, Director C2 Original Inns, commented, Fat Medias social media campaign for the Mill at Ulverston was simply executed. It put us in touch with hundreds of potential customers prior to launch, provided us with a low cost way to recruit, gave us a great head start with our marketing and enabled us to engage with our customers in a friendly and relaxed way.
The online work for The Mill at Ulverston was one of a variety of projects undertaken for C2 by Fat Media according to Director John French. We recently helped the incredibly successful Lancaster Brewery to develop a fresh new online image, created a new website for The Palatine in Morecambe and are in the process of undertaking a refresh of the Sun Hotel and Bar website. Through the Brewery website they will soon have the facility to sell products online, as well as, with the rest of their sites, to take and deal with online enquiries and these tools have greatly increased visitors across all sites.