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Social Media Should Branch Across All Business Departments, Not Just Marketing

Posted 18th February 2010.

The use of social media for business purposes should not be confined to the marketing and PR departments, and should be used throughout an entire business infrastructure according to Reality Digital, a leading provider of social network software for brands and businesses.

Social media is without doubt a highly effective marketing tool, but its use can also be spread across all business departments to reap great benefits.

Marketers can use social media as an effective medium through which they can engage with consumers or clients, getting involved in relevant conversations. Direct interaction between a brand and its customers is a great way of leveraging opinion and perception online, making consumers to feel valued by an organisation, and helping the brand to gather and offer forth a personality.

Another element of a business that can benefit significantly from using the right elements of social media is Human Resources. Social media is a good way of sourcing new and existing talent to join an organisation, and if a business wishes to be perceived as knowledgeable in the social media sphere then employees with an existing social media presence can be very helpful. In addition, social media profiles can offer provide a good indication of whether an individual is right for the company, providing an insight into their personality and lifestyle without being too intrusive.

Social media is also a highly effective method of communication for senior management, helping them to establish themselves as thought leaders in the online space. Social media profiles can go a long way towards establishing a member of senior management as one of the most relevant faces of an organisation, and interaction with consumers through this can make them feel more valued.

Sales and customer service teams can take advantage of social media, particularly its real-time communication capabilities, in the processing of orders from consumers and the monitoring of their happiness. Any negative sentiments spotted early in real-time social media can be attended to much quicker, reducing the chance of that negativity spreading and greatly improving consumer satisfaction.

The use of a brand focused video social network can help brands and businesses to make the most of all of these opportunities for their individual departments. Reality Digitals Opus online community software allows for the creation of a social network entirely dedicated to a brand, tailored to their exact requirements. The multitude of features available provides each business faculty with the social media tools that they need to operate more effectively and efficiently.

For more information, please visit realitydigital.com.