Smartphones – HTC Unprepared for Massive Demand for HD2 Handset
The HTC HD2, which was unveiled November last year, has sold far beyond initial expectations with the handset boasting the worlds largest touch-screen and innovative blend between Windows Mobile and HTC Sense software.
HTCs UK chief executive, Jon French admits they have been surprised by the influx in interest from both casual and b2b consumers.
"I have to hold my hands up to that one. It is fair comment. We saw a huge uptake following the product launch in November and we were struggling to keep up with demand. There was a massively strong demand for the HD2."
Nevertheless, Mr French has also revealed that HTC is working hard to meet the demand and enhance its market share across business and casual user markets.
At the end of March, a smartphones distributing source revealed: "Everybody we deal with has been asking for stock and there are just not enough devices out there. The shortage has been getting worse over the last three weeks. We are being inundated with calls and every single scrap is getting picked up."
Although the HTC HD2 is not Android-powered and therefore not connected to the Android marketplace, the Windows marketplace is beginning to offer a bigger range of mobile apps tailored for everyday usage. The main reason for a lack of choice for Windows Mobile smartphones apps is that the marketplace does not support open-source software which has enabled hundreds of developers to push their products on the Android marketplace.
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