Verona, November 2015 – Selva, the prestigious Italian-crafted furnishing manufacturer, celebrated 10 years of success in the Middle East with an exclusive event held on Monday 16 November to mark this achievement in the flagship store in Sheikh Zayed Road, Dubai, an elegant 1200-square-metre, two- storey showroom. The event also offered Selva the opportunity to present Philipp Selva, the new brand launched this year, to the Middle East market.
This important appointment was attended by a number of VIP guests, including the Consul General of Dubai in Italy, Giovanni Favilli, as well as top clients, architects, design and contract furnishing aficionados, local and international media and partners. Guests spent a pleasant evening accompanied by the music of a live jazz band, while they had the opportunity to admire the enchanting collections on display by Selva and the new brand Philipp Selva: prestigious, superbly crafted pieces with a timeless allure, synonymous with discreet luxury and refined elegance. Philipp Selvaʼs philosophy is evident in perfectly balanced colours and contrasting effects, and is the fruit
of the collaboration between the company and the designers Marzia and Leonardo Dainelli.
“We would like to thank our customers and partners for our success in the Middle East”, said Philipp Selva, President and CEO of Selva, who travelled to Dubai for this special occasion. “We take great pride in playing an active part in the market in the Middle East, where we also offer our clients outstanding service and products dedicated exclusively to the tastes and requirements of the region” added Philipp Selva.
“Since 1968, Selvaʼs philosophy has focused on shaping exclusive Italian and international settings, bringing classic elegance and timeless beauty to each creation, combining traditional craftsmanship and consummate skill. This year, we launched the new Philipp Selva brand, a range of elegant, sophisticated furnishings with a cosmopolitan touch, designed for the most exclusive environments: refined, tasteful pieces with a perfect balance, synonymous with the discreet luxury that lies deep at the root of traditional Italian craftsmanship. With almost 50 years of experience behind us, Selva continues to keep pace with a continually evolving market” concluded the President.
Over the last ten years in Dubai, Selva has earned a leading position in the Italian luxury furnishing sector, strengthening its hold further thanks to the launch of the new Philipp Selva brand. Selva shapes a concept that embraces every area of the home, interpreting the art of fine living with prestigious, sophisticated pieces aimed at bringing a passion for designer furniture back into the spotlight. In addition to presenting its own exclusive, finely crafted creations, Selva also hosts selected contemporary Italian designers, and has its own team of expert Italian designers.