Putting Ashbourne on the Map

Press Release : March 18, 2010
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All these will be launched at 10.30 am from the Ashbourne Tourist Information centre in Ashbourne with four hours of ceremonially unveiling and live music provided by The Bill Bailey Band.

The project which is the inspiration of the Ashbourne Partnership and supported by the Heritage Lottery Fund, Derbyshire County Council, Ashbourne Heritage Society, Ashbourne Rotary Club and Derbyshire Dales County Council, will put Ashbourne Centre stage on the tourist map.

Local Leaders backing Ashbourne ~ Derbyshire County Council Leader Andrew Lewer and former Derbyshire County Councillor Ray Caswell joined forces last year with the Ashbourne Partnership through the Communities Priority Programme to put Ashbourne centre stage on the tourist map. By providing more information on just what Ashbourne has to offer County Councillors hope to encourage visitors to stay longer in the town which will be a boost trade to local shops, businesses and employment prospects.

Part of the project will include new display boards similar in design to those in use in Chester and Stratford upon Avon in a variety of styles to suite the locations and have been specially commissioned. The new town map featuring original art work by well known local artist Sue Prince will show the streets and buildings of Ashbourne in a unique and colourful easy to follow form. They will also include heritage panels created by the Ashbourne Heritage Society describing some of the events, locations and people that have put the quiet market town of Ashbourne centre stage in national events over the centuries and left a legacy of fine buildings and quaint alleys which give a unique experience for the visitor.

Ashbourne to pioneer town guides ~ The Visible Heritage Project not only includes the signs, but the first for the town by providing volunteer tour guides. A group of local history enthusiasts who come from a wide range of backgrounds are all keen to reveal the hidden stories behind the buildings that make Ashbourne such a unique destination. The tours will be offered free of charge to anyone of any age who wishes to learn more about the fascinating stories about the town. The training for the guides is provided by local history enthusiast and expert Danny Wells who is well known for his experience on providing talks and courses celebrating the history of the Derbyshire Dales, Staffordshire Moorlands & London’s East End.

Commenting on the tour guides, Danny Wells noted we have a very knowledgeable group of people all willing to give up their time for this exciting project which will put Ashbourne on par with Stratford upon Avon and Chester in providing dedicated guides to explain the stories behind the buildings and the rich heritage that the town has to offer.

Read and learn ~ The history of Ashbourne will also come alive with a new heritage leaflet and panel created by the Ashbourne Heritage Society which will provide visitors and residents a taster of what made the town as it is today.

Plus all generations will be able to learn about the history, as students from Queen Elizabeths Grammar School Art Club have created a leaflet aimed at the younger generation in telling the history of Ashbourne.

Sarah Wolfe, Coordinator for the Ashbourne Partnership said, The last 18 months of planning are coming to an end with the launch of the project on the 27 March, but a great beginning of telling the tale of our unique history. It has been a fascinating journey both learning new facts of Ashbourne, but also working with people and organisations who all feel the passion of bringing the towns history to life and the list of people the Ashbourne Partnership would like to thank is numerous and we would not been able to achieve what we have done without them so thank you to all of you.

Ends –

The Ashbourne Partnership is a not-for-profit membership organisation representing public, private and voluntary sectors based in Ashbourne and its surroundings. Becoming a member presents a great opportunity for Ashbourne’s community to take an active part in determining its future and unlocking Ashbourne’s true potential.

The Partnership’s aim is to provide a coordinated approach to creating sustainable improvements for Ashbourne . Through its’ members, the Partnership will provide the forum, coordination and support to a wide range of businesses, organisations and community groups. It will encourage partnership working so that everyone may benefit from working together.

Ashbourne Partnership
5 Town Hall Yard
Market Place
Ashbourne
Derbyshire
DE6 1EW

Tel: 01335 301145
Mobile: 07779 596 849

E-mail: ashbournepartnership@visitashbourne.co.uk
Our office is open Tuesday, Wednesday and Thursday 9am 4pm.

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