PR Agency Punch Communications was initially instructed to launch Aqua4ma by Kudos – an unique wetroom system that, by using extruded UPVC, can save up to 30 per cent on installation costs and 75 per cent on installation time over a three month period.
The campaign commenced at the beginning of December 2009 and coverage was quickly achieved across a range of vertical sectors including bathroom, DIY, building and property and hotel trade magazines.
Punch and Kudos have a long history of successfully working together and achieving the desired results.
Pete Goold, Managing Director of Punch Communications, commented: We first worked with Kudos back in 2008 and ever since have had an extremely good working relationship. I was great to be a part of the Aqua4ma launch as it is an excellent product that has the potential to revolutionise the way in which wetrooms are installed and, to continue working into 2010 is equally exciting.
Despite the Kudos campaign being very traditional in its approach to achieving coverage, Punch Communications is also a leader in Digital PR, being at the forefront of search engine optimisation (SEO) and using social media to enhance a brands online presence and ability to engage with the end user. Punch has even coined a new expression, Social Media Optimisation (SMO) as an umbrella term for its online PR activities.
As a consequence of this unique offering, as well as its traditional PR services, Punch has been instructed by no less than four new clients in the first two weeks of January. As a result, Punch is looking to expand so there are currently a number of PR Jobs available, from Account Executive through to Account Director.
For more information please visit punchcomms.com, email firstname.lastname@example.org or call 01858 411 600.