We are proud to announce that PTPA’s founder, Sharon Vinderine, has been selected as a Finalist in the RBC Canadian Women Entrepreneur Awards. Sharon was chosen for her outstanding accomplishments in the digital marketing field with her company Parent Tested Parent Approved (PTPA) Media. The winners of the RBC Canadian Women Entrepreneur Awards will be announced and celebrated on November 18, 2015.
When you first meet Sharon, you can’t help but notice her bubbly personality and her bouncy blonde curls. She’s confident, well-spoken, thinks big, and is quick to the punch. For the past decade, Sharon Vinderine has been making her mark on the world of entrepreneurship. Her focus with PTPA Media for the past 8 years has been to promote authentically parent-tested products to consumers using new and exciting digital strategies.
Sharon began her journey in the entrepreneurial world with her creation of Canada’s first wireless internet company which she later sold to Primus Telecommunications. Following the birth of her first child, Sharon invented the Kangaroo Towel, an innovative product for new mothers. Her inspiration for PTPA Media was born after she researched multiple awards programs for her product only to find that none were practical or authentic enough for her needs. Many awards were earned solely by paying a fee without any true feedback from potential customers. Other award programs offered no further promotional and marketing assistance. There was nothing to set Sharon’s product apart from others who would pay to have the same award.
What sets PTPA Media’s award division apart from other programs, is their willingness to put the product into the hands of real families. These families test the product and provide honest feedback that is used to decide whether the product earns a PTPA seal. PTPA ensures that each brand is matched with families that are most suited to their product to ensure a proper and fair testing process.
In addition to the PTPA award program, PTPA Media leverages their network of over 70,000 North American families to complete surveys, participate in promotional giveaways, and join in numerous other engaging marketing events. PTPA Media also offers companies access to a network of over 2,000 North American bloggers who utilize the power of word-of-mouth marketing to test, review, and promote a brand’s product on their family-friendly blogs.
Sharon’s team is small but effective, working tirelessly to create effective marketing campaigns for large businesses such as Verizon, The Harlem Globetrotters, and Hasbro. With the ever-growing field of digital applications and platforms, Sharon Vinderine and the PTPA Media team have their sights set high. The ultimate goal? To continue to develop exciting, engaging, and result-driven digital marketing solutions to companies across North America.
ABOUT PTPA MEDIA
PTPA Media is the marketing and communications arm of Parent Tested Parent Approved™. We are a digital agency focused on Parental Advocacy, Community Building and Digital Communications.
We are a collective of strategic minds, project managers, digital marketers, storytellers, parenting experts, community managers and above all – we are parents, who are passionate about engaging with other parents and putting your products in their hands.
For more information, visit www.ptpamedia.com