Press Release: April 08, 2010

The competition was sponsored by SLBC of Ireland and Celtic Fusion Music Festival. It offered bands the chance to battle it out in an online Cross Atlantic Battle of the Bands competition with an amazing prize of flights from anywhere in North America to Ireland, accommodation and a performance in the Celtic Fusion Irish Music Festival in Castlewellan, County Down.

The winning voter receiving two flights to Ireland is Jeanie Miller from Ohio. She will be flying over to enjoy the West of Galways performance at Celtic Fusion in July 2010.

The five finalists; The Kreellers from Michigan, Maidens IV from Ohio, West of Galway from Florida, Green Tea from Wisconsin and Langers Ball from Minnesota, entered one final week of voting on 29th March 2010 on www.slbc.ie to decide the overall winner.

During the first two days it was very close with all bands doing equally well in the voting. As mid-week arrived, the West of Galway band began to edge ahead. However The Kreellers had other plans as they staged a number of gigs in the final evenings of the competition encouraging fans to vote for them and spread the word that they needed more votes to win the trip to Ireland. During the final hours before voting closed, a few of the bands held concerts which increased the total vote count by almost 4,000 votes giving a total of over 12,500 votes for the second and final week of voting, however the Kreellers were just under 200 votes short of claiming the prize!

The competition began on 1st March 2010 with 52 bands battling it out on the SLBC YouTube channel www.Youtube.com/irishbotb2. Bands received almost 20,000 votes over the duration of the competition from all around the World on the SLBC website, www.slbc.ie which also received over 240,000 page views.

Celtic Fusion Music Festival will be held in Castlewellan, County Down, from the 15th 18th July 2010. Nicholas McCrickard, Network Manager from the East Down Rural Community Network commented This year we are offering our listeners the very best of Celtic music brought from Ireland, Scotland and New Foundland. Now we can welcome the winner of Battle of the Bands Two, West of Galway band to combine Irish-American talent as well.

We are delighted by the interest shown in the competition both from bands and bars, who supported their acts by encouraging their customers to vote. said Grace Mercer, Marketing Manager for SLBC. We are also encouraged by the increase in sales of our St Patricks Ale and Legbiter as our two Irish Ales become better known in North America

Contact : Grace Mercer
Phone: +44 (0) 2844 821461
E-mail: gracem@slbc.ie

Notes :

Strangford Lough Brewing Company was established in 2004 by Tony Davies and Bob Little in Ireland. SLBC is based in Killyleagh, Co. Down. Currently selling beer in Ireland, the UK and Norway, SLBC has developed a unique way of exporting its product from Ireland, not in bottles, but in a concentrated form. This makes SLBCs Immigrant Beer one of the freshest on the market, while still containing all the goodness of Ireland.

There are SLBC Licensees throughout North America who launched St Patricks Best and Legbiter in February across the United States. For more information please visit our website www.slbc.ie
SLBC own the registered trademark for St. Patricks for ale, beer, lager and stout in the United States.

St Patricks Best
Light and refreshing on the palate, our session best bitter has a classic Irish malt & traditional hop aroma. Light amber in colour, this smooth beer has hints of caramel with a woody bitterness.

Legbiter Ale
Brilliant golden ale with an inviting citrus fragrance of late added Cascade and Glacier hops. The fine hop and light malt aromas carry through to the palate to give an ale that is full but refreshing, with a clean caramel malt bitter finish.

Earlier this year, Strangford Lough Brewing Company launched the biggest online database of Irish bars in the World with their Irish beer Finder Website. It can be found at www.irishbeerfinder.com and celebrates the launch of their two Irish Ales into North America. Further details can be found at www.slbc.ie

Notes to editors

For more information, please contact:

Grace MercerGrace MercerGrace MercerGrace Mercer

Tel: 02844821461028448214610284482146102844821461

Email: gracem@slbc.iegracem@slbc.iegracem@slbc.iegracem@slbc.ie

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