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Why Is SMS The Go-To Marketing Strategy Even Today?

Press Release: August 24, 2020

Do you remember punching in messages on a feature phone with bulky keypads? There was a time when Short Message Service (SMS) was extensively used to communicate with friends, family, and peers.

However soon, the feature phones were replaced by smartphones; short messaging service (SMS) was replaced by mobile and web applications like Whatsapp, Viber and Skype.

These new age apps made peer to peer communication easy and FREE. Today we seldom use SMS to get in touch with a friend, peer or family. And so we say…SMS is dead! …or Is it?

My mobile phone is flooded with messages (SMS). Not from friends and family, No! These messages are from various shops, retailers, eateries, and brands. Flat 50% discount, Buy1 get 1 Free, Clearance sale special offers, Weekend deals… and more!

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