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What Can Digital Marketing Agencies Do for Your Business?

Press Release: October 20, 2020

A digital marketing agency in Dubai can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team.

In this post, we’ll talk about what digital marketing agencies do — specifically, what services you can expect them to handle for you with a detailed description of each one.

Why You Should Hire an Agency

The biggest pro of hiring an agency to handle your marketing is that you can spend all your time and effort in running your business. That means getting more investors, closing more deals, forming new partnerships, setting the long term vision, etc.

You can work on the big picture without getting bogged down in the details of learning how to run a Facebook paid advertising campaign, for example. You don’t have to worry about hiring new marketing employees, growing your marketing department, or losing ridiculous amounts of money on bad full-time hires.

Here are some factors in which a digital marketing agency can help:


Making your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. Because 72% of people turn to Google when they first realize that they have a problem, it’s important to leverage SEO to present the right type of content to the right people at the right time in their buyer’s journey.

Graphics Creation 

When done correctly, graphics can skyrocket the number of shares you get on your content. In fact, graphics get the highest number of shares, on average.

But there’s a big difference between well-researched, high-quality graphics and most graphics that are cobbled together by those who aren’t graphic designers.

On the other hand, with a digital advertising agency in Dubai, you can get a professional designer to create your graphics and ensure your content gets maximum engagement. 

Facebook Advertising

Facebook’s targeting features combined with their massive user base makes it a fantastic platform for virtually any business to see ROI.

You can target by gender, education level, income, location, interests, status updates, and even major life events. Facebook ads can be even more powerful than other forms of targeted advertising because of the amount of data Facebook has to pull from.

Calculating your Facebook advertising ROI is more straightforward compared to calculating ROI for many other marketing strategies.

Video Advertising

People’s attention has been moving from television to online media platforms like YouTube. In fact, YouTube reaches more 18-49-year-olds than the top 10 primetime TV shows in the U.S. This huge audience combined with increased engagement that comes with video marketing also makes video ads a great place to see ROI. Consider this: video in e-mail leads to a 200-300% increase in click-through rate and including a video on a landing page can increase conversions by 80%.

Content Marketing

Content marketing is the fuel that built many multi-million dollar businesses. Most companies think that creating content means writing a few blog posts every week and slapping them up on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that.


Digital marketing agencies offer a wide variety of services. You can get SEO help so you skyrocket your rankings in search, get paid traffic support so that you don’t waste money trying things that don’t work, or practically anything else when it comes to marketing.

The main thing to look out for when hiring a digital marketing agency is how much they focus on ROI and how they measure it. At the end of the day, that’s all that matters when running a business. 

We at Digital Media Sapiens, your trusted digital marketing agency in Dubai, ensure that our clients are able to capture a majority of the online market related to their niche to ensure they can double their revenue through our efforts. To know more about our services, contact us today!  


Notes to editors

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