Press Release: February 11, 2010
A new iPhone app has been launched to help Londoners and tourists to know the approximate cost and duration of their taxi journey before they get in the cab. Developed by Tim Edwards and Stephen Knox, the London Taxi app will estimate the fare, time and route for your taxi trips around London, taking into account expected traffic congestion.
There are hundreds of London specific apps available covering everything from "Toiluxe" (a luxury toilet finder) to a tour of the National Gallery, with transport being a particularly popular area. London transport apps include "Tube Exits" (which tells you which carriage to board to ensure you avoid the usual scrum to get out of the tube station) and the more conventional "London Bus" (actually a guide to most forms of transport).
It seems odd that none of these products relate to one of London's most iconic modes of transport, the taxi, hence the launch of this app. While there are taxi calculators available for other cities, including Madrid and Hong Kong, and some that claim to work worldwide, the creators believe this is the first iPhone app that takes account of the notorious London traffic congestion, which can affect fares.
Designed to support the use of black cabs by helping people make informed choices, having this handy app avoids the traditional late night ATM stop on the way home. This app is a great addition to any commuter or tourists iPhone.
For more information visit us at http://londontaxiapp.blogspot.com or follow us on Twitter at London_Taxi_App. Alternatively head straight to the App Store to purchase the app for just 59p http://itunes.apple.com/uk/app/londontaxi/id353591595#
FOR IMMEDIATE RELEASE
Notes for the Editor
Contacts: Tim Edwards and Stephen Knox. firstname.lastname@example.org, or call 07967 476643.
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