Press Release: December 09, 2009
The nation's women shun Simon and Dermot as the X-Factor final nears
-we would rather have a night with James Bond-
In an independent survey commissioned by Patch-It sleep patches (www.patch-it.info), 1,066 women made up the judging panel decided that neither Simon Cowell or Dermot OLeary would be making it through to the Judges Houses.
Simon scored lowest of the two, with only five per cent of women agreeing to snuggle up to the high-trousered one, compared to a more respectable 11 per cent of ladies looking to dive under the duvet with Dermot.
Bond hunk Daniel Craig got the female vote, with 13 per cent of women wishing he would whisk them away for the night of their lives.
One fifth of the 984 men surveyed in the latest Patch-It sleeping partner survey said they would like to fight for the covers with Cheryl Cole, but Xtra Factor presenter Holly Willoughby only received a vote from 15 per cent of the lads proving that gentleman sometimes dont prefer blondes.
Aussie stunner Dannii Minogue barely registered on the radar, with just seven per cent of the vote. And 29 per cent of men were so overwhelmed by the choice of Simon Cowells reality beauties that they couldnt choose!
Patch-It (£9.99 www.patch-it.info) are the original plaster-style reflexology patches that have been independently proven to improve quality of sleep by 40 per cent (1).
Full survey results shown below:
(Of men surveyed)
Cheryl Cole 22%
Kelly Brooke 15%
Holly Willoughby 12%
Amanda Holden 10%
Dannii Minogue 7%
Leona Lewis 3%
Alexandra Burke 2%
Dont know 29%
(Of women surveyed)
Daniel Craig 13%
Dermot OLeary 11%
David Beckham 8%
Colin Farrell 7%
Jude Law 6%
Simon Cowell 5%
Prince Harry 2%
Dont know 3%
Regional breakdown available on request
For more information please contact Joanne Jarvis or Hollie Thomson at CCD PR
020 7434 4100 / firstname.lastname@example.org / email@example.com
Notes to editors:
Survey carried out online by YouGov plc, among 2050 GB adults (1066 females and 984 males) aged 18+. Data is weighted to be representative of the GB population. November 2009.
(1) The independent sleep disturbance trial was conducted in the UK by Dr Nyjon K Eccles, Chiron Clinic, Harley Street in February 2008. The trial was randomised and placebo-controlled with a total of 331 participants involved.
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