Press Release: April 12, 2010
he Ministry Of Progress
PROGRESS FOR SALE
Sunday April 11th 2010, 10:00 - 18:00
at The Outside World, 44 Redchurch Street, London
The only thing you got in this world is what you can sell
- Arthur Miller, Death of a Salesman
As a name The Ministry Of Progress suggests a forward thinking mentality; an attitude emblematic of a desire to further our understanding of what it means to make art in a growingly technological and digitised age. As a group of artists, we are increasingly interested in making art that is a product of its time.
Progress For Sale functions within these parameters. It is simultaneously a performative piece of work and a promotional event devised to engage the audience in a live advert for the Ministry through the creation of bespoke images which can function as artworks in their own right. Through doing so, we want the event to embody the very commentary of The Ministry.
We will be setting up a work station in the gallery space, from which members of The Ministry will invite visitors to pay a small fee in return for a unique digital image. We will have a stock library of images to hand (all sourced from the internet), from which we will ask the buyer to enter into a selection process which will end in them being allocated a number of images. From this selection, a Ministry artist will then produce a composition for the customer. These images will also feature the word Progress overlaid on top of them. By branding each image, we aim to produce both an individual artwork and a promotional product.
We are selling progress.
For more information, please contact:
The Ministry Of ProgressThe Ministry Of ProgressThe Ministry Of ProgressThe Ministry Of Progress
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