The London Festival®
is providing a unique opportunity for small businesses across the capital to present and sell their products to crowds of over 500,000 during their two-week festival of music, arts, and culture.
Over the duration of The London Festival®, the capital will be host to the Festival Marketplace; an area that will allow small, London-based businesses and independents to showcase their arts, crafts, and products to festival attendees – which will be over 500,000, spread out across the fortnight.
Whether individuals own a small business, exciting start-up, or innovative pop-up, all are eligible to apply for their space to present at the 150-stall marketplace at The London Festival®.
The Festival Marketplace is a unique opportunity that seeks to help small businesses get in front of a huge potential audience of customers. The event hopes that it will be able to provide business owners a much-needed boost to their sales after the pandemic, which saw many small businesses struggle. SMEs selling in the Festival Marketplace area will keep 100% of their proceeds.
While these businesses wait for the event, which is due to take place in 2023, stallholders will also be able to sell their products on the festival’s online store for the 3 months before the festival, and 6 months after the festival ends. Stallholders will also benefit from listing in the official festival guide, as well as feature in marketing and social media campaigns for increased exposure.
To apply for a stall, businesses need to register their interest online. They will then to be asked to a complete a form and give their final commitment to present at the festival towards the end of 2022.
The only requirements to present at the festival is that any business must be from the Greater London area and sell products that meet the festival’s ‘Made in London’ criteria – that at least 51% of each item sold be made in the capital. This is to continue the festival’s goal of being London-focussed and supportive of all the small businesses that are currently operating in the capital.
Michael S. Darcy, managing director of Nascent Vek Productions
, creator and producer of the festival said, "The London Festival is all about showing our London pride, and what better to do this than by letting small businesses from across the capital showcase their products to all of our event attendees. We hope that this is an exciting opportunity for small business owners, and that they will benefit from getting their work in front of such a large amount of people.”
The London Festival
® is committed to raising funds to better the lives of disadvantaged communities and underappreciated individuals in the capital by partnering with reputable charities and public sector organisations.
The two-week, family-friendly extravaganza will be packed with cultural events, historic wonders, and feel-good entertainment. Launching in the summer of 2023, guests will relive London’s colourful past through life-size reconstructions and virtual displays, before enjoying the city’s food, art, and culture and taking in the latest technologies. Every day, live musical performances from VIP artists and local talent will take place on the stage, with the line-up being selected by the general public through an innovative voting system.
The event has been created and produced by Nascent Vek Productions
, which has committed to a ten-year plan for the Festival.