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The Good New Heroes

Press Release: July 17, 2020

17 July 2020; While United States of America continues its ongoing war with the invisible enemy, “COVID-19”, Daumier, a Swiss based watch brand, launches this first of its kind campaign to inspire everyone to stand united for those badly affected from the COVID-19 situation. With uncertain times along with the rising national daily infection rate, more uncertainties arise during this period of darkness.

This initiative seeks to inspire and encourage selfless individuals to answer the call to help out U.S. communities in need during such trouble times. The campaign’s kick off date also falls on the Fourth of July and this partnership with the three 3 participating NGO/Charity organizations will be a meaningful one, as it represents patriotism and love for the nation. While every proud citizens of America celebrates Independence Day, this campaign encourages fellow patriotic citizens to defend those that has been badly affected by this terrible pandemic.

The Campaign begins from 4th Jul 20 and end on 31st Aug 20 together with Center for Disaster Philanthropy (CDP), GiveDirectly, and International Rescue Committee (IRC), along with Daumier to raise USD 100’000 in donation, which seeks to strengthen the resources needed by the American NGO/Charity to continue with their ongoing battle against COVID-19. At the end of the campaign, we hope that this unique partnership with the participating organizations mentioned above can be a positive catalyst in such uncertain times.


Daumier is the official licensee of Justice League’s Superheroes on timepieces in Asia since 2017 and this partnership begins after a meet up with the top executives from Warner Bros seeking a watch maker that can match their expectations to co-launch together with the Justice League Movie. “The Good New Heroes” campaign amplifies the heroic nature of the Superheroes characters where hope on humanity is reinforced. From Superman, Batman, Wonder Woman, Flash, Cyborg, and Aquaman, this is also the first time that the 6 unique collectible heroes are made available to the America’s market ahead to mark the 60th Anniversary of the Justice League.


Answer the Call and Join the REAL League of Heroes TODAY!
For every piece of the Justice League’s DEVIA Collection, it shall be sold at fixed price of USD 800.00 each. With every purchase, 25% (USD 200.00) of the sales proceeds shall be donated directly to Center for Disaster Philanthropy (CDP), GiveDirectly, and International Rescue Committee (IRC) respective COVID-19 related funds. So the new purchase is USD 600.00 after the donation, which is 50% off the average recommended retail price.

The Good New Heroes – A total of 500 individual pieces of Daumier’s DEVIA - Limited Edition Series shall be reserved for this campaign and each “Hero” who step up to answer the call of this philanthropy spirit shall have the opportunity to obtain these watches from 24 different variants. This campaign shall be deemed as completed once the targeted amount of USD 100’000 is achieved, or 500 pieces allocated is sold out, or the campaign date ended by 31st Aug 2020.

Interested parties may visit Fundraising Platforms (FundRazr.com & MightyCause.com) to participate in this one of its kind campaign. In addition, interested parties may contact the participating NGO/Charity listed above should one require further information on the campaign.


The entire collection of 6 Superheroes was first presented in Sep 2019 during the Hong Kong Watch and Clock Fair and it was scheduled to be launched officially together with the upcoming Wonder Woman 1984 film in 2020 across Asia. Continuing Daumier’s successful launch of the World’s First Automatic Limited Series for the iconic heroes of Justice League in selected countries, it has again break new grounds with unprecedented designs.

Limited to only 333 pieces per model worldwide, each of the 24 variants of the Devia Collection is widely anticipated to be on the top priority list by both DC comic and Watch collectors in Japan, S.Korea, Hong Kong, Taiwan and Vietnam. This current batch of special edition shall be discontinued after the entire collection is sold out, making it highly collectible and rare. Together with Center for Disaster Philanthropy, GiveDirectly, & International Rescue Committee, this marks a priceless memorable opportunity to join the real league of heroes to do your part. Below are the 24 SKU models from the DEVIA Collection which applies to this CSR project. However, terms and conditions applied* and all the stock are based on first come first serve basis. Once the allocated number of pieces per model is sold out, there won’t be replenishment and we shall not accept any more orders.

Notes to editors

For more information, please contact:


Tel: 60162306349

Email: daumier@daumierswiss.com

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