The Baby Cot Shop has launched a new and inspiring collection alongside it's Interiors of Hope campaign to transform the nursery into a hub for hope.
With dreamy bed linens, multi-purpose furniture, and elegant décor in calming colours the collection is adorned in uplifting symbols of optimism and new beginnings.
“A new year needs a new outlook and, after what has been a very challenging year for all, the campaign aims to spread hope and positivity amongst the motherhood community,” says founder, Toks Aruoture.
Giving back is an important aspect of business for The Baby Cot Shop, which is why their charity partnership with Fertility Network UK sees that 15% of sales from the new Chelsea Cot Bed
will be donated to the organisation to aid in continuing the crucial support and advice they provide.
Gwenda Burns, Chief Executive, Fertility Network says, “We are extremely grateful to The Baby Cot Shop for their generous donation of 15% from each sale of the Chelsea Cot Bed. 2020 was a particularly difficult year, which saw all fundraising events cancelled at a time when our support and services were needed more than ever. This partnership will help us maintain and increase the levels of support and information offered to those who seek our help.
Launched on Thursday 21st January, the campaign will see support from celebrity mothers and mumfluencers alike, sharing the good vibes amongst their followings.
Call to action: Spread the positivity using the hashtag #InteriorsofHope on social media and discover the new collection in-store or online at thebabycotshop.com.
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The Baby Cot Shop supplies premium baby and children's furniture and décor for parents struggling to find high-quality and unique pieces that are also practical and safe for their little one. They also offer a personalised interior design service to turn Pinterest visions into a magical reality, as well as encouraging mums on social media with motivating videos and helpful blog posts.