Press Release: June 25, 2020
Stanfield Nursing Home has announced its involvement in #GladtoCare Awareness Week – a national awareness week dedicated to celebrating those who work in the care sector.
With the coronavirus crisis having been an incredibly trying time for the care industry in recent months, #GladtoCare Awareness Week looks to champion the incredible work that carers do, giving them the opportunity to shout about why they’re glad to work in care.
Spearheaded by Person Centred Software and Autumna, two major players in the care industry, the week will show appreciation for the extraordinary contributions that carers make to the lives of recipients of care, their families, and community members. Gloucestershire-based communications agency Pic PR, which specialises in the care sector, has been brought on board to launch the initiative. Kicking off with the inaugural week scheduled to take place from 6th - 12th July 2020, #GladtoCare Awareness Week is being rolled out with the intention of becoming an annual event.
Showcasing the efforts of the caring community, #GladtoCare Awareness Week invites care providers and care workers to register and join in a week-long event, which will highlight the remarkable happenings within the industry, promoting the positives of care to all.
Speaking of the initiative, Heidi Thomas, Head of Marketing at Person Centred Software, says: “The current situation in care homes caused by coronavirus has been tremendously difficult, with care workers putting themselves at increased risk to do a job that often goes unnoticed and underappreciated. Whilst it’s been great to see the public get behind key-workers with ‘Clap for Carers’, much of what has been reported in the media has contributed to increased uncertainty and misunderstanding about care homes and the care sector in general, which we are keen to dispel”.
“Our aim with #GladtoCare Awareness Week is to challenge the public's perception of care by shining a light on all of the incredible work that’s been done, and continues to be done, within the industry - and we’d like as many care providers and care workers to get involved as possible,” Heidi continues.
Sharing the sentiment behind the awareness week, Stanfield Nursing Home was keen to be involved and immediately registered its interest. Discussing its reasons for wanting to participate, Richard White said: Stanfield has the privilege of such a dedicated team who provide quality care to our residents. We want to celebrate such extraordinary staff and it has proved a challenge to choose a single story to share!
The home will be able to take advantage of a free #GladtoCare digital toolkit including decorative bunting, display posters, social media frames, and bespoke activity calendars full of ideas for getting its residents involved. In addition, the home will be given the opportunity to take part in the #GladtoCare ‘Showcase Saturday’ – a takeover of Glad to Care’s social channels, which will give participating homes the opportunity to open their doors to the public with virtual show-arounds on Saturday 12th July 2020. With in-person tours currently restricted in light of the ongoing coronavirus pandemic, this serves as a fantastic opportunity for members of the public who may currently be seeking care for loved ones to begin their search.
For more information on Stanfield Nursing Home, please visit their website at https://www.stanfieldnursing.co.uk/.
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