Press Release: December 16, 2009
Skiwear and ski clothing specialist Outdoormania, has partnered with outdoor company White Rock to market its range of ski clothing for the 2010 ski season.
The deal brings some of White Rock's most fashionable ski jackets, ski pants and general ski accessories into Outdoormania's portfolio to broaden the company's clothing range and, more importantly, its brand portfolio.
Outdoormania marketing director, Amanda Bedford commented: "Over the last three years, we have continued to widen our ski clothing range to bring in new products from our key existing suppliers including Helly Hansen, Bolle, Trespass and Dare2b. The White Rock move is however different in that it is the first time we have pulled in a completely new brand to augment our already considerable ski wear range.
"Before approaching White Rock to work with us for the 2010 season, we identified a niche for another range of edgy ski jackets and pants to complement our existing product lines. White Rock provided that niche with its high fashion current skiwear range."
Outdoormania has selected a number of men's and women's ski jackets and pants from White Rock, including the stylish White Rock Axe, Pinstripe, Talon and Check jackets. As part of the arrangement, Outdoormania has also bought into a number of other White Rock lines including head wear, hats and ski helmets.
In bringing White Rock into the brand portfolio, Outdoormania will extend its high levels of customer services to support White Rock products through the consumer buying process and on to after-sales support. Under the arrangement, White Rock products will be available through the Outdoormania website and the company's new skiwear division at www.skimania.co.uk/
Further information available from Outdoormania, by email firstname.lastname@example.org or by telephone 0870 495 5500 (standard national rates apply).