Press Release: October 15, 2020
Darren Bowden, Founder of Rimfinity, is excited to announce the launch of the game-changing tyre-trap rim protection product at the upcoming, online SEMA360 event.
The original plan was to bring the product to market at the SEMA Show in Vegas but this was cancelled. SEMA360 however has provided us with an excellent launchpad for this innovative product and gives us a great introduction to the global market.
Rimfinity is a game-changing ‘continuous band’ wheel protection technology which sets a new industry standard for performance and safety. Unlike traditional universal ‘tyre-trap’ protectors, Rimfinity instead utilises a rim-specific ‘continuous band’ - with no unsightly join. This guarantees both a perfect fit and total integrity of the protector, with no chance of joint failure and the resultant detachment damage.
Rimfinity technology protects against ‘kerb rash’ (common light contact), medium kerbing impacts, heavy duty kerbing impacts, road debris, off-road track and trail debris, flying stones and gravel and tyre sidewall damage.
Here’s what founder, Darren Bowden, had to say about the upcoming launch:
“I'm proud to bring this next-generation wheel protection product to market. It's something I've been working on extensively in the background for years since I first purchased an expensive set of tyre-trap protectors and was left feeling very disappointed with the product. It was at this moment that I realised there was a clear gap in the market for a product that delivered all-round better protection and style, whilst avoiding the common issues associated with universal products and the need for a join.”
“On launch Rimfinity will be available in Void Black or Storm Red and in 15, 16, 17 and 18 inch sizes. Professional fitting is required but due to no cutting, glues or adhesives required, it only takes 3 minutes per wheel to fit.”
Rimfinity is a new, game-changing ‘continuous band’ wheel protection technology. It is 100% designed and manufactured in the UK to ISO 9001:2015 quality standards and utilises precision rubber moulding. Designed to bridge the gap between the ultimate ‘tyre-trap’ technology and optimum value for money.