Press Release: July 23, 2020
With 30 years and counting under her belt as the go-to party event producer on both the East and West Coasts, Patty Laurent has seen and done it all! On the heels of her high-level events for record labels, top-tier brands and chart-topping recording artists, Patty continues to shine as she embarks on a yet another successful journey. Wasting no time during the initial global lockdown due to the Covid-19 pandemic, Patty utilized her gift of conversation to develop an Instagram Live event that highlights a hotbed of current affairs including politics, social reform & injustice, as well as nostalgic trips down memory lane reliving the glory days of the entertainment industry.
On Thursday, July 23, 2020, Patty Laurent welcomes the incomparable Business Mogul and Founder of FUBU, Daymond John (Shark Tank, C.E.O. The Shark Group) who will grace “Beyond The Rope” as a special invited guest to discuss a variety of topics including post-pandemic economic recovery. Also scheduled to appear is Jeff Robinson, C.E.O. of MBK Entertainment (H.E.R., Alicia Keys). This special edition of “Beyond the Rope” commences at 2pm PDT/5pm EDT on IG Live @pattylaurent.
When asked why she decided to create such an event at a time when the world was being forced to take a hiatus, Patty responded:
“I’ve always been a non-conformist. I don’t always follow the rules, meaning, sometimes I go against the grain and set my own standards (within reason) and follow my instincts. That’s what I’ve done as an event producer for the last 3 decades and that’s what I did with the creation of my IG Live event “Beyond The Rope”. I could not sit idly by on the sidelines during this quarantine. I had to shine a beacon on the issues that we all face today, specifically, the current state of affairs including social injustice issues. I believe that it aids in both healing and educating people. I also have a great network of industry insiders who have graciously shared their experience and stories in regards to music and entertainment and for that I am profoundly grateful.”
“Beyond the Rope” has featured some incredible guests in the past including Heisman Trophy winner and NFL legend Eddie George, Mona Scott, C.E.O. of Monami Entertainment (Love and Hip Hop) and Chuck Creekmur, Author, Producer and C.E.O. and Co-Founder of Allhiphop.com, to name a few.
FOLLOW PATTY LAURENT ON INSTAGRAM @pattylaurent
FOLLOW BEYOND THE ROPE @beyond.the.rope
FOR ADDITIONAL INFORMATION, PLEASE CONTACT ON THE FLY PR: firstname.lastname@example.org