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Public Relations & Image Of The Company

Press Release: March 09, 2010

Basics of Public Relations

Public relations is growing in importance as a marketing tool and is now consider a critical component in helping marketers reach their marketing objectives. It's important to have a basic understanding of public relations, so you can implement it into your marketing mix.

Companies hear a lot about public relations; often times PR is the popular buzzword in marketing and advertising. Although most know it's important the benefits are not always understood, so I want to share with you the true benefits of public relations and why it should be important to you.

Public relations seems so glamorous, after all what company doesn't want to say we just hired a PR firm? Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing.

A few of the significant public relations benefits include:

Economical way to reach your target audience in masses

Stimulates awareness of, and the demand for your company's products or services

Strengthens your company image and perception

Paints the picture of a company that is active and innovative

Creates more credibility that traditional advertising

Creates an advantage of your competitors that are not utilizing PR effectively

Increase search engine visibility and organic results

As you can see a well run public relations program carries with it multiple benefits that can have a significant impact that is greater than traditional marketing or advertising vehicles. It's a proven fact that public relations also carries a higher credibility factor.

If PR is not a part of your marketing program, it may be time to consider and implement a public relations campaign to complement your existing marketing plan.

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Notes to editors

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