Press Release: November 05, 2020
LOS ANGELES, CA -- November 5, 2020 -- MFM Publishing announces The Original Jeeps, is now available at Blackwell's Online Book Store in the UK and through Bokus in Sweden. The book continues to be available in the US at Amazon.
The Original Jeeps is the true story of how three companies competed in 1940 to develop America’s first all-terrain, ¼-ton 4x4 vehicle, the Jeep, helping the allies emerge victorious in World War II.
Written by Paul R. Bruno, award winning author of The First Jeep (2014), and in conjunction with Publisher Manuel ‘Max’ Freedman and Editor Steven K. Hoese, The Original Jeeps highlights the true story of the challenges, emotions, strategy and competition to design and manufacture America’s first ¼-ton 4x4, all-terrain vehicle.
“We are humbled and excited that The Original Jeeps has been so popular with readers worldwide. The book is selling throughout Europe, Canada and of course the US. Our team appreciates the enthusiasm and response by not only Jeep fans who love this true American icon which has survived for 80 years, but those who enjoy reading about automotive history, military history, and of course World War II,” Bruno said.
The Original Jeeps focuses on the history of three competing companies, American Bantam Car Company, Willys-Overland Motors and Ford Motor Company, all in pursuit of the sole-source government contract to build the Jeep. It details the military’s plan to replace the mule as a key transport for troops and weaponry across rough terrain, and deals with and expansively quotes the key business, government and military officials involved in the design and decision-making.
Similar to Bruno’s The First Jeep, The Original Jeeps is intensively researched and is full of photos, renderings, direct quotes, timelines and more.
Bruno said he wanted to time the release of the book to the true 80th anniversary of the Jeep vehicle.
“General George C. Marshall called the Jeep ‘America’s greatest contribution to modern warfare.’ President and General Dwight Eisenhower said the Jeep was a key tool that helped win the war. We wanted to salute that accomplishment and highlight the Jeep brand, an American icon that has survived for eight decades.”
For more information visit https://originaljeeps.com.
About Paul R. Bruno
Paul Bruno is a highly knowledgeable expert on the earliest history of the origins, design, development and implementation of the iconic Jeep vehicle. He has spent more than 20 years researching, writing and studying early Jeep history. He visited key sites in this story, including the United States National Archives, and combined his knowledge of project management and history in his first book, Project Management in History: The First Jeep, published in 2014. The Original Jeeps further tells the story of early Jeep history and continues his journey into the depths of this important inspirational work of human ingenuity.