Press Release: November 17, 2015
OfferCraft and Seven Feathers Casino Resort are pleased to announce the launch of new interactive experiences that make the casino's rewards even more fun and memorable for guests both on and off property.
Harnessing the latest gamification ideas—concepts that use game mechanics in areas outside of traditional gaming to motivate specific behaviors and boost engagement—Seven Feathers is preparing to add a wealth of new functionality to existing rewards. Patrons will soon be able to earn rewards by playing games in unexpected places, like at the point of sale or in their emails, and the rewards themselves will be more interactive. As an example, if a guest wins a reward that he or she doesn't like, the software can allow the guest to swap it out for something else.
Over the coming months the new features will be accessible across mobile devices, on digital signage, and on other channels.
"We're always thinking about new ways to give back to our guests, and we're confident that our players will love some of these exciting incentives as we roll them out," said Shawn McDaniel, General Manager at Seven Feathers. "We saw outstanding response rates and turnout numbers from our very first offer—this is a great tool to generate interest and additional guest visits as well as a tool to boost employee participation in special events."
The software powering these ideas was developed by OfferCraft (http://www.OfferCraft.com), a Las Vegas-based tech company that blends gamification tools with deep insights into human psychology to craft more engaging incentives that delight and entertain customers.
"Our goal is create fun, win-win experiences that guests love, while inspiring behaviors that improve loyalty, satisfaction and bottom-line revenue for our clients," said Aron Ezra, CEO of OfferCraft. "We're thrilled to be working with Seven Feathers and look forward to helping further enrich the guest experience."
For more information on Seven Feathers Casino Resort, please visit http://www.sevenfeathers.com. For more information on OfferCraft or to request a demo, please visit http://www.OfferCraft.com.
About Seven Feathers Casino Resort
Seven Feathers Casino Resort—Your Place to Play—is located at I-5, Exit 99 in Canyonville, Oregon and is owned and operated by the Cow Creek Band of Umpqua Tribe of Indians. Seven Feathers Casino Resort opened as a bingo hall in 1992. As the years progressed, the casino grew and became a destination resort offering a full gaming floor, a hotel, a spa, an RV resort and other recreational activities. The resort has employed approximately 1,000 people. The Cow Creek Tribe also formed the Cow Creek Umpqua Indian Foundation in 1997 and, to date, have given over $14,250,000 to charities in Southern Oregon. The Cow Creek Tribe also provides a full service medical clinic that serves Tribal members, Tribal members' families, employees, and employees' family members.
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers. Inspired by behavioral economics, OfferCraft's patent-pending software leverages a deep understanding of human psychology and data analysis to transform traditional incentives into more fun, motivating experiences that are ultimately far more effective. The platform weaves together tools ranging from innovative gamification approaches to next-generation sensors to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, employee education efforts, surveys, coupons and more—often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit http://www.OfferCraft.com.
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