Press Release: June 10, 2014
New Second Screen Fantasy Football App enables viewers to interact with World Cup matches in Real Time
10th June 2014 – London – Ultimate Fan Live today announced a new free mobile app that offers fans a social way to watch the 2014 FIFA World Cup. Fans who are not able to attend the World Cup in Brazil this summer can play the second screen fantasy football game using any iOS device. Instead of just watching on TV, Ultimate Fan Live players can compete in real time against their Facebook friends in a second screen game that syncs with the live match.
The unique mobile app provides a platform in which up to five friends compete against each other during live matches. They pick players and earn points based on players' live performance on the pitch. In this way, friends engage with the game in real time and compete to top the Ultimate Fan Live ranks.
"Football viewing is no longer solely a passive spectator experience," said Sohail Godall, CEO and founder of Ultimate Fan Live. "Fantasy Football games are outdated, appealing only to hardcore fans that invest for an entire season. The promise of second screen offers an exciting new way to enjoy the World Cup with your friends." Unlike traditional fantasy football leagues, Ultimate Fan Live can be used for short 90-minute games, so players do not need to commit for an entire season. It will enable millions of World Cup viewers around the world to have an even deeper level of enjoyment of matches as they try to follow the players in their game and not just those with the ball. Philip Kelly-Ayo, an engineer who has been one of the app's beta testers commented: "As Ultimate Fan Live is based on real data it offers a level of social connectivity and a deeper investment in the match being broadcast. It's also a great source of banter with my friends!"
Ultimate Fan Live is available globally from the App Store for all iOS devices from 10th June 2014 for all 2014 FIFA World Cup live matches.
About Ultimate Fan Live
Founded in 2013, Ultimate Fan Live is the only real-time second screen fantasy football game playable during World Cup. Ultimate Fan Live provides a unique social platform for fans to interact with live sports through mobile devices. For more information visit www.ultimatefanlive.com. ###
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