Home New research reveals MOST searched for leaders in the world

New research reveals MOST searched for leaders in the world

Press Release: March 15, 2021

New research from TSW reveals the most searched for leader's quotes in the world.
  • Albert Einstein is revealed as the most influential leader in the world, with 65,000 searches per month for his 'leadership quotes', and appearing in the top 3 searched for leaders in 31 countries
  • Brits find Winston Churchill the most inspiring leader in history, with over 15,000 searches for his famous quotes on leadership
  • Legendary poet, writer and all-round inspirational leader Maya Angelou tops the Women's and US chart, coming in way ahead of the likes of Einstein, Malcom X and Abraham Lincoln, with over 71,000 monthly searches globally

New research ranks the most searched for leader's quotes in the world, based on Google searches in every country.

You can view the full research here: https://www.tsw.co.uk/blog/leadership-and-management/most-searched-for-leader-quotes/

TSW (Training Services Wales) has conducted a study to find out which leaders and inspirational people are the most influential for helping us find that extra motivation to achieve greatness, whether it be leading a brand-new team or finishing a difficult task, by analysing Google search data. 

The leadership development training provider analysed over 100 of the most influential leaders in history to revealthe most sought-after leadership quotes of all time. 

Universally recognised as the greatest physician of all time, Albert Einstein developed the theory of relatively. His ground-breaking discoveries and theories have not just widely influenced modern physics and cosmology, but the born leaders in us all.

#1. Albert Einstein's leadership quotes are the most searched for above all others in the world. Regardless of your background, culture, knowledge or values, Einstein's influence has no limits. His leadership quote below is one in particular that we can take great inspiration from when faced with a complex challenge:

"The leader is one who, out of the clutter, brings simplicity... Out of discord, harmony... And out of difficult, opportunity."

#2. In second place is former South African president Nelson Mandela.

He achieved many great things during his life, but his most well-known is successfully leading the resistance to South Africa's policy of apartheid in the 20th century, during which he was infamously imprisoned at Robben Island. One quote that truly inspires us when talking about leading teams is:

"If you want the cooperation of humans around you, you must make them feel they are important – and you do that by being genuine and humble.”

#3. In third we find Guatama Buddha, revered as the founder of the religion Buddhism. As a philosopher, meditator and spiritual teacher who lived in ancient India, he still inspires millions of people around the globe, regardless of creed, culture or religion.

Perhaps this quote is one in which we can find true value, harmony, mindfulness and peace - necessary factors in becoming a better leader:
"Every morning we are born again. What we do today is what matters most."

Matthew Channell, Director at TSW says: "During these difficult times, quotes can be especially helpful for finding inspiration or motivation to tackle a challenge head on and develop into a great leader. They are generally short, sharp and straight to the point, which helps keep us maintain focus in times of crisis or times of need. They are also one of the most shared items online, which proves how much we love them!"

“Quotes help us understand, inspire, motivate, clarify and show our approach to things around, this is why people and I love quotes.” Takyou Allah Cheikh Malaynine


We started by sourcing a list of the most inspirational leaders from analysing the number of monthly Google searches for "leadership quotes" firstly, and "quotes" second in each country in the world, using data from ahrefs keyword planner.

We then ranked the top 200+ most searched "leaders + quotes" based on the number of searches and the number of times they appeared in 1st, 2nd and 3rd in each country, using a unique scoring index to give each a combined total score.

When looking at UK and US lists, we sourced the most inspirational leaders using ahrefs keyword planner and combined search volumes of {name/surname} + {"leadership quotes"/"quotes"}

*Some keywords/leaders were removed or not considered as they were deemed inappropriate or inaccurate to the intent of the research.

*Not all countries were included, due to null data.

Notes to editors

For more information, please contact:

Andrew Stuckey

Email: andrew.stuckey@tsw.co.uk

Visit the newsroom of: TSW