Press Release: March 22, 2019
Art. You can’t live without it. You can’t get enough of it. Trust me, I know the feeling. About a year ago, I found myself in anguish over how expensive it was to build a collection. If you love art, you understand that it is an addiction, but knowing how expensive original pieces can be, poses a major obstacle in surrounding yourself with it. How, then, could I make it more affordable for myself and others? Could I? That is how Canvas to the People came about.
Having had experience in printing before, I did some tests and saw that the image quality could be spectacular when printed on canvas. And that is when it hit me: the vehicle to helping people around the world be able to afford art was through digital printing. This would allow the real art revolution to happen. But was it just a matter of technology? Of course not. Anybody can buy a machine. What kind of canvas art did I want to offer? I didn’t want to sell standard, seen-everywhere art. I wanted my platform to carry exclusive art designs; designs that mattered. My aim is to improve the quality of life of my customers, and the art on the site was sure as heck going to reflect that. So I set off on my quest to find my artists. Each meeting with them was a confirmation that I was on the right path. I was finding people that, not only did I love their designs, but that I also I wanted to share my business with. It was like starting a tribe.
And so, after many months of working on this beautiful challenge, it is time to unveil it for people around the world to see, and I can´t tell you how excited I am!
We´re bringing exclusive yet affordable canvas art to everyone, everywhere. I hope you will enjoy the pieces we have carefully selected for you. Browse our collection here.
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