Press Release: February 22, 2019
No Ordinary launch their take on the future of our cosmetics industry with a hair and skin care range.
In December 2018 No Ordinary was born of a passion to change the future. The dream was to create a product that did not harm the environment, that contained 99% naturally derived ingredients, that had a shelf life of 24 months, that was organic, vegan, sulphate free, biodegradable, refillable, reusable and that was as effective as the leading brands.
That dream came true and No Ordinary became the future brand that will change the way we think not only about cosmetics but how we use and dispose of them. No Ordinary has challenged the status quo and it is time to wake up and start becoming responsible for our future by giving customers the alternative they are looking for.
The UK’s Leading Expert in Personal Hairstyling Gavin Taylor said “Our aim is to start a brand that steers the future of not only cosmetics but for all consumables that you repeat buy. We are changing the way we think about washing our hair in a totally new way, as every aspect of the brand, including our business cards which are made out of recycled t-shirts. We plan on being sustainable and thought provoking to help change the way people go about their daily lives,” he added. That brand is now here – No Ordinary.
“So we created the professional shampoo and conditioner range, alongside a hand wash and lotion as part of the experience – and our customers just can’t get enough of them,” he said. Gavin said despite it only being a few weeks into the new year, they already had to create extra product to keep up with demand.
Gavin Taylor Salon, based in Rothley, Leicestershire have noticed a 25% increase in their natural and plant-based product market in the last year, with 2019 marking an even bigger spike in business. The No Ordinary cruelty free products were developed by the Gavin Taylor Hair team after they struggled to find exactly what they wanted through other suppliers – making them the first salon, they believe, in Leicestershire to provide their clients with vegan friendly products that have been created in-house.
No Ordinary range includes argan oil, mandarin & lavender shampoo which has an abundance of health benefits including stimulating hair growth, antiseptic, anti-depressant and anti – dandruff. Mandarin helps to improve blood circulation in the scalp and provide moisture balance in your hair and scalp. Lavender, rosemary & mint with its strengthening qualities for naturally oily & fine hair also coconut oil, bergamot & rosemary for naturally dry & coloured hair.
About No Ordinary
Founded in 2018 Gavin Taylor had an idea to create what he thought could be the future of cosmetics. Creating professional products that have a conscience with both the client and the planet without compromise, Gavin Taylor has an exponential following through his hairdressing and was able to listen closely to his clients, which has moved the business into new directions. No Ordinary intends to take cosmetic health to new exciting levels that care and support both the consumer and the planet. We care about people, consumers, suppliers and the products we create.
If you would like more information on this subject, trade enquiries or to schedule an interview with Gavin Taylor of No Ordinary, please contact Jane Taylor, Sales & Marketing Director on +44 (0) 07834692585 or email email@example.com Products available at: www.no-ordinary.co.uk
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