Press Release: February 15, 2010
Performance clothing brand Musto has signed on to be the lead sponsor of the 2010 Etchells Australasian Winter Championships (EAWC).
The agreement will see Musto afforded full naming rights for the event, as well as the opportunity to host its own race day as part of the fun-filled race schedule.
This will be the third consecutive year that Musto has sponsored the Mooloolaba race event, which will begin on 10th June until the 13th.
Musto has once again been awarded the exclusive rights to dress this years EAWC competitors and organisers, while the brand will also launch a licensed merchandise collection to coincide with the events racing program.
The range, which will be available both online to Australian customers and at the event itself, will feature long-sleeved t-shirts, polos and caps. Musto will also a host fashion parade mid-way through the EAWC event to show off the new season collections, which are expected to go on sale prior to the championships.
The Etchells Australasian Winter Championships attracts more than 50 one design boats every year, with the best sailors from Australia and New Zealand competing across the seven-race series. The event has been known in the past to attract some of sailings biggest names including Skip Lissiman, Rob Brown and Grant Warington.
Musto Australasia managing director Duncan Curnow said the company had a proud history of supporting the popular Etchells event with its involvement dating back to 2008. He said: Musto has been a strong supporter of Australian sailing for many years with investment from the grassroots of the sport through to national and international representation. The Etchells audience is also our audience and we couldnt think of a better event in which to align ourselves.
For more information about Musto, or to browse their online directory of performance clothing and accessories, visit the Musto website at http://www.musto.com/.
Notes to Editors:
Musto is the leading performance clothing brand specialising in technical sailing, equestrian and shooting wear, as well as sailing inspired lifestyle clothing. Founded in 1964 by Olympic sailing Silver Medallist Keith Musto, the company has used its intimate understanding of sport and its technical skills to ensure wearers of all Musto products keep dry and comfortable. Musto is committed to providing technical clothing that guarantees maximum performance in all weather conditions.
------------------- Hit Search Contact
Press release produced and promoted by Hit Search. Find out more about us and our services at http://www.hitsearchlimited.com. Tel: 0845 643 9289
-------------------- Unique Reference