Press Release: February 26, 2010
MUST - the Manchester United Supporters' Trust has engaged Blue State Digital, the US-based Internet strategy and technology firm, to take the Green and Gold campaign to the next level.
Blue State Digital's founding partner led the digital strategy for Obama for America, executing online fundraising, organizing and communications strategies through social media for the campaign. The company's technology platform, licensed by hundreds of clients, was and continues to be the underpinning of the my.barackobama.com effort. In the UK since 2009, Blue State Digital has helped run campaigns for advocacy organisations – including the campaign against Royal Mail privatisation and the anti-BNP Hope not Hate campaign.
MUST CEO Duncan Drasdo said "We believe Manchester United supporters deserve the very best representation available and Blue State Digital has a track record which shows they are the best in the business. The challenge now is to spread the Green and Gold message from the twirling scarves at Old Trafford to the whole Manchester United supporter base around the world."
"Since the launch of the Green and Gold campaign MUST has had an astonishing increase in free online membership - 52,370 members as we go to press - and the member counter on the website is ticking over every minute."
"Initially we seek to double existing membership through the free online scheme to our first target of 100,000 campaign members and then we want to reach out to every single one of the millions of Manchester United supporters worldwide. Mass participation of supporters is essential if we are to achieve our long term aim of supporter ownership of Manchester United."
"Every supporter deserves the right to own a stake in their club and we've never had a better opportunity to make that a reality."
"Having a team that are at the cutting edge of using the newest tools and techniques to build effective campaign is a huge boost. This is our chance and we have to grab it with both hands."
For further comment please contact: Duncan Drasdo MUST CEO / Sean Bones MUST Vice Chair
About Blue State Digital (www.bluestatedigital.com)
Blue State Digital (BSD) has helped millions of people take action by building online communities to bring about change. BSD is a full-service agency that provides integrated digital marketing strategy, web site design, technology development and implementation, and program management services.
Founded in 2004 by four alums of the online team for Howard Dean's presidential campaign, BSD has since delivered concrete victories for hundreds of clients, from America's largest NGOs, unions, and universities to some of the world's most prestigious cultural institutions and companies.
BSD is perhaps best known for its involvement in President Barack Obama's successful presidential campaign. In 2007, BSD co-founder Joe Rospars took a leave from the company to direct Obama for America's digital strategy.
Powered by BSD's technology, Obama for America raised over $500 million dollars online, mobilized millions of volunteers, and built an unprecedented 13 million person email list that helped propel him into office—and win.
BSD has offices in New York, Washington, D.C., Los Angeles, Boston, and London.
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