Press Release: August 06, 2020
Mr Flavour Launches Online Cocktail Classes
20/07/2020 – London, UK. For immediate release
Luxury events specialist Mr Flavour launches its new online cocktail masterclasses an
innovative new product that allows clients to expertly make a range of delicious cocktails at
Cocktail fans are sent ingredient boxes that allows them to participate in a live online drinks-
making tutorial from Mr Flavour’s expert mixologists. All they need to get going is some ice.
Mr Flavour are Manchester-based planners of luxury weddings and corporate events for
customers that include the Abu Dhabi Grand Prix, Google and Bentley The virtual
masterclasses were developed in response to the lockdown that has ravaged the events
industry and are a great example of how hospitality businesses are innovating in the crisis.
The online masterclasses are aimed at corporate clients looking for ways to boost morale
and foster team spirit for remote workers, or as gifts to valued customers.
The launch follows on from a series of successful trials with existing Mr Flavour customers
who tested the concept and ensured the boxes, ingredients and classes can be delivered
There are three packages available: Silver, Gold and Ruby. Customers order online and
receive a luxury cocktail kit that has all the ingredients, instructions and decorations for Mr
Flavour’s unique versions of classic cocktails that include; Negronis, Martinis and
Clients then log onto a scheduled Zoom session and learn how to make the perfect version
of the featured cocktails and mocktails all with the trademark Mr Flavour flair.
The packages offer a fun and interactive way for firms to engage and enthuse their remote
workforces. While online quizzes are fun, a private cocktail class shows employees and
customers that a business really cares. Better still, each luxury ingredients box can be
branded with the customer’s company logo.
Ali Waheed, Managing Director at Mr Flavour commented: “Coronavirus has obliterated the
traditional events and hospitality sector and our business has been similarly impacted.
“We took this as a challenge to innovate and our new virtual masterclasses show that, with a
bit of imagination, events businesses can evolve and respond positively to a crisis.
“The feedback from our test clients has been fantastic. Our new concept was very popular
with their staff who agreed that it made a difference to their remote working where it can be
difficult for team members to feel connected or appreciated.
“With a Mr Flavour company-branded cocktail box they can enjoy a fun class that really
shows that their employer cares about their team”.
The Virtual Masterclass service is now available for businesses across the UK at
www.mrflavour.co.uk. Cocktail boxes can be shipped nationwide in 2-3 working days.
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Notes for editors
About Mr Flavour
Mr Flavour is a corporate hospitality and luxury wedding planning company that provides
around the clock management for events in the UK and abroad. Corporate clients include
Google, Bentley, the Abu Dhabi Grand Prix and other household brand names.
Their talented team provides event design and entertainment as well as a variety of online
services and product delivery.