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Models Direct The Facts

Press Release: December 16, 2009

In recent weeks leading agency Models Direct have been working hard to provide simple information about their successful 20 year old agency following recent media speculation around how certain modelling agencies conduct business.

Some generalisations around business practice have led to misconceptions, and as a responsible agency Models Direct would like to clarify their own corporate values and policies.
Within the industry there are many different types of modelling and entertainment agencies. They vary from those who have a very specific requirement from models, with strict and limiting guidelines on height, weight, age, skin type and overall look, to some who actively approach and offer representation to just about anyone but in reality are scam agencies, charging extortionate fees with no intention of finding work for those they recruit.

Models Direct feel they maintain a very balanced approach as an agency, without tending to either of these extremes.
Most importantly they are passionate about what they do. A team of professionals at Models Directs head office work hard to connect their models to assignments. They never approach potential models, nor do they advertise or hold casting sessions in hotels. They offer continued support and promotion following a successful application and actively encourage clients to choose from a diverse range of models, doing their part in the fight to change the unrealistic ideals that our children face today.

While Models Direct do consider carefully the circumstances of each model to which they offer representation before approving an application, they do not adhere to the conventional and limiting size zero, classic look ideal that some agencies do. Models Direct is the peoples agency. Their approach involves making a launch pad for modelling and entertainment accessible to those who may not otherwise have been given an opportunity in the industry.

Moreover Models Direct have proved, time and time again, that 'ordinary people' can gain modelling work, no matter where they are based or what their credentials are. Without this kind of outlook modelling would be limited to only a very privileged few (who tend to be based in London or major cities).

Models Direct are more than happy to talk to anyone who has questions or requires advice when considering pursuing a career in the modelling or entertainment industries, equally you can find an abundance of information on the Models Direct website - http://www.modelsdirect.com


About Models Direct - (http://www.modelsdirect.com/)

Models Direct is a talent and model agency for female models, male models, teen models, child models and baby models for advertising, fashion, film, TV, promotional and photographic modelling work. We are a Government-regulated Model Employment Agency... not an online showcase, we're the real thing!

If you think you, or perhaps your partner, child, baby or pet, might be a suitable model for us to put forward for selection to appear in films, TV, fashion, promotions, advertisements and photographic modelling, please find out more on our website (http://www.modelsdirect.com/locations/worldwide.html) or call us on+44 (0)871 224 6000. Modelling can be great fun & rewarding as a hobby.

Find a model http://www.modelsdirect.com/find_a_model/index.html

Notes to editors

For more information, please contact:

Models DirectModels Direct

Tel: +44 (0)871 224 6000+44 (0)871 224 6000

Email: press@modelsdirect.compress@modelsdirect.com

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