Home Miami Tourism Cares Initiative Launched To Support Haiti Aid Efforts

Miami Tourism Cares Initiative Launched To Support Haiti Aid Efforts

Press Release: February 12, 2010

GMCVB recognizes its responsibility in assisting the Haiti relief efforts, said Steven Haas, Board Chair of GMCVB. Greater Miami is home to a large Haitian community that plays an integral role in our tourism industry, with thousands employed at hotels, resorts, attractions and restaurants. It is important we support our Haitian colleagues at this time of urgent and ongoing need as well as for the long-term recovery.

Phase I of the initiative is an immediate request for donations to the American Red Cross, through a dedicated account. The GMCVB will match all employee donations to the American Red Cross dollar-per-dollar and is calling on tourism industry members to donate to the dedicated account at http://American.RedCross.org/GMCVB.

In South Florida so many of our neighbors are from Haiti and many still have family on the island, said Sam Tidwell, CEO of the American Red Cross South Florida Region. The best way for us to provide assistance is to make a monetary donation to the Red Cross.

The second phase of the relief effort is in partnership with The Greater Miami and The Beaches Hotel Association (GMBHA) and will roll out in February 2010 with the launch of two special programs as part of Miami Tourism Cares Month. Miami hotels will encourage their guests to Add-On, Add-Up by asking at check-in if the guests would like to make an optional donation in various amounts that would be added to their hotel bill. Hotels can also donate rooms to rescue workers, evacuated expatriates, and families of those receiving medical care in Miami through the Be a Knight, Give a Night program.

We know the problems that Haitians face are not going to be solved overnight, said Wendy Kallergis, President of Greater Miami and The Beaches Hotel Association. Thats why our hotels in Greater Miami and The Beaches and tourism industry partners are dedicated to providing long-term support to the earthquake relief efforts and Miamis Haitian community.

Still in development, Phase III of Miami Tourism Cares will be a coordinated, long-term effort to allow Miami hotels to provide non-monetary, but much-needed, items throughout 2010 and beyond. Proposed programs include Linens and Things, where accommodation providers can donate linens, pillows, mattresses and other soft goods as these items are changed out. GMCVB will also encourage tourists to pack a few extra articles of clothing to donate and drop off at collection points within participating hotels through the Pack Heavy, Leave Light plan.

The initiatives website, www.MiamiTourismCares.com, launched by GMCVB, is a central location for industry, locals and visitors to obtain information on fundraising efforts across Greater Miami and the Beaches. The website details how to make donations, as well as lists participating tourism partners, fundraising events and concerts.

To find out more about Miami Tourism Cares, visit www.MiamiTourismCares.com. Miami tourism industry partners can make donations to the American Red Cross, online at http://American.RedCross.org/GMCVB; or by sending a check payable to: American Red Cross, f/b/o GMCVB Haiti Relief Effort, 335 S.W. 27th Avenue, Miami, FL 33135.

Notes to editors

For more information, please contact:

Lynda DabohLynda Daboh

Tel: 020 7978 5233020 7978 5233

Email: lynda@firstpr.co.uklynda@firstpr.co.uk

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