Home Measure fitted childrens shoes from the comfort of your own home with Start-rites foot gauges

Measure fitted childrens shoes from the comfort of your own home with Start-rites foot gauges

Press Release: March 25, 2010

Emphasising the importance of proper foot measurement before buying online, Start-rite provides affordable solutions for parents who wish to purchase fitted footwear from the comfort of their own home.

Properly fitted shoes allow healthy foot development, so measuring a child's feet is an essential part of the buying process each time a parent shops for pair of shoes, whether purchasing from the high street or online. Traditionally, parents have taken their children in store, where trained staff will take a width and length measurement using a special foot gauge to determine the correct size.

Now Start-rite has made it possible for parents to replicate this traditional measuring and fitting process at home. With the help of the foot gauges and instructional foot measure videos available on Start-rites ecommerce website, parents can purchase with confidence online at their convenience.

Foot gauges are available from Start-rite in two sizes, the small size being suitable for children 0 to 3 years of age (or up to a small size 8 and a half shoe size), while the large being suitable for children aged 4 and above (or from a small size 9 shoe size). Once parents have measured their childs feet using the foot gauge, they can return to the Start-rite website to enter the dimensions into the online fitting calculator, which will then tell them the ideal Start-rite shoe size.

The Start-rite foot gauge and online fitting calculator are particularly helpful tools as parents have no need to increase the length or width to allow for extra growth and fit because this feature is already built in. This built in allowance provides a quick and easy way for parents to have confidence that they are ordering the correct size shoe for their child.

Start-rite also offer two alternative ways to measure at home the innovative ClicknFit online measuring tool, and their downloadable paper foot gauge. While the purchasable foot gauges offer parents the traditional measuring experience from home, the ClicknFit technology enables parents to measure with the help of a digital camera. Alternatively, parents can download and print out the paper foot gauge, available in three different fun themes.

Each three methods are supported by separate video tutorials on the website which explain how to measure at home using the different techniques. Committed to helping parents care for their childrens feet and promoting healthy foot development, Start-rite has a dedicated measurement, fitting and advice section within their site. To ensure the shoes purchased online are also the best possible fit for the child once they arrive, Start-rite have also created several videos that explain how to check the fitting of different types of childrens shoes. Should any problems arise when fitting shoes that have been purchased online, customers can rest assured that Start-rite has a hassle free 7 day returns policy.

In addition to being a market leader in childrens footwear, Start-rite provides useful advice and information for parents online regarding childrens footwear and foot care. Start-rite has been trusted by generations of parents to care for childrens feet and has built a reputation on the superior quality and fit of their products. Stocked in over 35 countries, Start-rites range includes pre-walkers for babies on the move, right up to childrens school shoes.

For more information on Start-rite, or to read more about their at home foot measuring solutions, please visit their website, http://www.startriteshoes.com.

Notes to editors

For more information, please contact:

Helen CookHelen Cook

Tel: 0844 561 72630844 561 7263

Email: [email protected]@start-rite.co.uk

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