Press Release: February 18, 2010
m62 visualcommunications, the global leader in presentation effectiveness, has highlighted to presenters the positive effect incorporating psychological techniques into a corporate presentation can have on audience recall rates.
m62 produces PowerPoint presentations for its clients, working with the client from initial messaging to presentation training. m62 incorporates the application of psychological research into each stage of the process, to enable presenters to maximise the effectiveness of their presentations.
The techniques implemented in m62 presentations include Visual Cognitive Dissonance and Passive Mnemonic Process. In Visual Cognitive Dissonance, the audience are shown a slide that does not make sense. This creates an urge in the audience to solve the incomplete puzzle, thus ensuring that they pay attention in order to seek an explanation.
Passive Mnemonic Processes such as repetition and chunking utilise an understanding of how the human brain processes information to ensure that presentation messages are fully imbedded in working memory.
Using these techniques along with effective visual aids can more than double audience recall rates, ensuring that the audience can correctly recall a much higher percentage of the information than in a standard presentation.
Nicholas Oulton, Founder of m62, commented: The implications of recall on presentation success are huge. A training presentation that is not remembered is futile. A forgettable investor presentation will encourage uncertainty in a potential investors mind. If a sales presentation is not memorable, presenters run the risk of having their pitches forgotten at the crucial stage at which decisions are made.
Presenters should be doing everything they can to ensure that their presentations are remembered. Using proven psychological techniques is the most certain way of achieving the desired result.
m62 operates from offices in the UK, US and Singapore, and has produced presentations for a wide range of clients, including blue-chip brands such as Siemens, BP and Microsoft.
For more information about m62 visualcommunications, visit m62.net or call +44 (0)151 259 6262.