Press Release: February 12, 2010


Spring Summer 2010 sees a retro camping theme through the Luke 1977 collection, so pack your rucksack and lets get going. As always there is a strong emphasis on great trims and features on the more design led pieces. Some amazing new additions to the collection being, entry level super light nylon jackets, great for the festival season especially in the highlight colours, your mates will never loose you after one too many tinnies and trips to the port-a-loos!

The fresh colour palette has some real stand outs, weaving the collection together with highlights of Flame Orange, Raspberry, Skins Green, Lemon Yellow, Ultra Violet and Bright Sky Blue giving the whole range a true summery lift.

This season also sees the launch of the brand new LUKE JEANS area, which will carry the tag line ‘Forever In Luke Jeans’. This will be a capsule collection within the Luke Clothing range focusing on essential denim wear. The collection features heavily with indigo jersey, which will come in the form of hoody’s, sweatshirts and cardigans, which will also be offered in a Marle Grey option. There will also be a range of long sleeve and short sleeve shirts, knitted polo’s and printed and embroidered tees. As for the Denim Collection that has once again grown from strength to strength, we will have new and improved fits on offer as well as a selection of new washes, finishes and fabrics.

Another area really shining through is the LUKE shoes and trainers collection. This season we have expanded on the Casual and Formal shoes offering with some exciting new developments, attention to detailing and high quality fabrications. On offer will be a selection of suede and leather styles ideal for smart and casual outfits catering for the wide variety of our customer base. The trainers have also had a makeover with the development of new shapes, sole units & fabrications providing some great colours and styles for the summer.

The Accessories Collection consists of a small but perfectly formed luggage range including weekday, weekend and wash bag options in canvas and leather mix. We have some new wallets on offer in leather and leather and canvas mix and another great collection of socks in classic and highlight colour schemes. New to the accessories collection this season is our LUKE Belts range. Made with high-grade leather and executed with a quality finish they will be available with stud detailing and embossing, great for denim wear and some more considered detailing for the smarter outfits.


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