Press Release: February 25, 2010
Over 1000 mums took part in the survey, which revealed that less than half of UK mums believe that breast is best and that 19% of UK mums feel its important to put their own wellbeing first, 16% believe mums should always put their babys needs first, while 13% feel its important to research all the arguments in favour of breastfeeding and bottle feeding before making a decision.
A further 8% argued that no one had the right to tell them how to feed their babies.
Breastfeeding is the method that has been proven to be the most beneficial time and time again, said GP Registrar Dr Clare Heggie. Unfortunately it does not suit everyone and lots of women who try breastfeeding and had to give up for one reason or another are left feeling guilty and that they have failed. In some cases they may give up because they have some complication or difficulty with breastfeeding, or because they have to return to work earlier. Ultimately, the decision of whether to breast or bottle feed has to be made by the mum and there is no point trying to breast feed when mum just doesn't want to do it or when breast feeding is intolerable either to Mum or baby. It is vital that mums make their own decision about feeding using all the information provided.
Not only is breastfeeding more beneficial for baby, its more economical than bottle feeding, but its clear from these results that many women are still not getting the support and encouragement they need, added Clare Scott Dryden of KidStart. Many women are put under incredible pressure to breastfeed and if they dont feel able it can have a damaging effect on their wellbeing.
Launched in 2008, www.kidstart.co.uk is a free shopping club that rewards families with money for their children whenever they shop at a wide range of retailers and service companies. KidStart members get money back for their kids at over 250 high street locations by shopping at any House of Fraser, JoJo Maman Bb or Goldsmiths. In addition, KidStart offers money back on online purchases at over 350 well known retailers, from Mothercare and Argos through to Boden and House of Fraser, meaning parents can save money for their kids on virtually all of their shopping. KidStart is not a typical loyalty programme. There are no points, no membership cards, no hassle, no catches, and no hidden charges. Just cash, for kids, for free - it's simple.
For more information, please contact:
Clare Scott DrydenClare Scott Dryden
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