Press Release: July 30, 2019
For Immediate Release
Ipswich High Street to benefit from independent Test Trading shop
* Business opportunity for would-be entrepreneurs in Suffolk to try out their skills running a shop on the high street of a county town
* Test Trading scheme intends to boost footfall, create employment and reduce vacant retail units across the town
* Test Trading shop will alternate between different types of A1 retail
Ipswich, Suffolk - If you have been into the town centre or read the news you will know our retail heart is suffering. Ipswich isn't alone, this is a countrywide issue due to falling consumer confidence trends and overall poor customer experience. Instead of waiting for a random big brand to introduce itself to Ipswich, why not use one of the vacant shop units for a test trading shop? Our high street and the waterfront has numerous vacant units which do not look like they will be finding a tenant any time soon.
Independent traders – whether market stalls or small shops – add a great deal of vibrancy to town centres. Test trading can be used by general retailers or people selling their own creations. Our aim is to make Ipswich less clone town and encourage people to come into town just to check out new tenants to our shop – boosting footfall and potentially turnover for the rest of the town also.
Unlike most shops that only have a few window displays a year, every test trading tenant will have a fresh and inviting window display, and will offer a different range of products from the previous tenant. So for example, a clothing shop could become a crafts shop, which could then become a book shop, before an electronic shop. This will create regular footfall in the town - helped that it isn't hidden away in a shopping centre - as it won't be the same products with different price tags and product rotation.
The test trading shop will be operated by a newly formed non-profit Community Interest Company. We are looking for partners to help deliver the project and offer a wide range of promotional opportunities including Receipt Advertising, Carrier Bag sponsorship and various other sponsorship opportunities. To find out more information or to get involved and donate visit our link: https://www.crowdfunder.co.uk/ipswich-test-trading
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