Press Release: August 17, 2019
Reversing Childhood Obesity
Obesity has become a bane among the youth around the world today. More and more children are falling victim to obesity and issues of excess weight due to a lifestyle driven by unhealthy eating habits. Skooc is a transformation program that recognises how healthy habits, in the long run, help us fight off excess weight and associated diseases. It aims at helping children explore, and find the healthiest version of themselves, and live the future they always dreamt of.
Obesity in Figures
The rising tide of obesity has made it one of the most serious health problems of the 21st century. With over 14.4 million children overweight in India alone, and almost 108 million around the world, it is a problem that has taken pandemic proportions. More deaths are occurring globally because of children being overweight and obese, rather than being underweight. India is facing obesity as an emergent health problem specifically in urban areas. A report from urban south India states that 21.4 % of boys and 18.5% of girls aged 13-18 years are overweight or obese. Studies say, there are immediate health concerns as well as risks related to obesity that continue even into adulthood.
As a child or an adolescent, overweight or obese children could suffer from high blood pressure and high cholesterol, which are risk factors for cardiovascular diseases. As Indians, we are at a higher risk of insulin resistance and diabetes, and being overweight or obese increases this risk for children by 4 times. Other problems include breathing problems like sleep apnea and asthma, joint problems and musculoskeletal problems. Obese children and adolescents, additionally have a greater risk of social and psychological problems. Discrimination, poor self-esteem and eating disorders are a few among the many issues that may continue to affect these children even into adulthood.
Factors Affecting the Increase
Children today have a number of factors that push them towards obesity. Healthy lifestyle choices in children, is easier said than done, for we live in a day and age where healthy food is more expensive than junk. Food is often considered a lifestyle and source of pleasure rather than a source of nourishment today. Moreover, children today have lost their fondness for playgrounds and an increasing dependence on gadgets and technology has led them to further physical idleness. This, for most Indian parents, is a serious blind spot. Even schools generally do not take it under their umbrella of duties to inform students about the importance of staying and eating healthy. All of this points to an immediate change that needs to be implemented to check this pandemic.
What Skooc Does
At Skooc, obesity is believed to be a complex health problem that is a result of a combination of hereditary and environmental factors. Keeping this in mind, a data-driven habit transformation program is specially designed to change and rebuild the way, children and their parents look at their eating habits, emotional wellbeing and fitness . The focus is on the child and their parents’ holistic approach to nutrition and fitness rather than an approach comprised of a simple restrictive diet. The collated data of each child’s current eating habits, medical data, lifestyle, emotional behavioural and fitness practices is studied, along with community and other societal factors to understand his/her health history. All this is passed through the Skooc app, a digital platform which then creates a personalised panel on the platform for each child.
The intelligence built into the app curates a daily progress report of the child, highlighting areas that need help. A team of experienced counsellors, an obesity specialist and a child fitness trainer is also simultaneously engaged with the child in his/her weight loss journey, ensuring their highest success rate. When Skooc works with you, the idea is to make your new habits a part of your life. It is, therefore, an ideal support for children up to 18 years of age who want to lose extra weight, live a healthier, confident life, feel great about the way they look and improve their social interactions.
If the children today are not healthy, we cannot imagine a healthy future for our nation and the world as a whole. The need for lifestyles driven by healthy food habits is, quite evidently, a desperate emergency today. A keen focus on fruits and vegetables, while ensuring that growing students get plenty of proteins, is necessary. These habits are best if developed in children at a very young age, as they will most likely stay with them throughout their lives. And that is exactly what Skooc wants to achieve.
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