Home Harrods launch new range of British seasonal produce

Harrods launch new range of British seasonal produce

Press Release: February 19, 2010

To satisfy shoppers desires to buy British foods, on Friday 19th February, Harrods will launch their inaugural range of seasonal produce which has been grown exclusively by growers and farmers in The East of England.

Working with specialist seasonal brand, From My Farm, Harrods will provide a comprehensive range of best in season British produce all year round. Each product in the From My Farm range is clearly stamped with the name and location of the grower which provides the shopper with the true provenance of the produce.

Charlotte Falkingham, founder of From My Farm said: In the UK there is a growing demand for seasonal, British fruit and vegetables, so were sure the new range will prove popular. We know consumers want to support British producers and our research has also shown that shoppers feel produce tastes better when it is in season in the UK.

From My Farm are staunch supporters of protecting the environment and because the produce is UK grown and transported by road, using existing vehicles, rather than flown in from abroad, it also helps cut CO2 emissions.

The type and amount of packaging used for fruit and vegetables is also becoming a growing concern for consumers. To help combat this, From My Farm has carefully chosen packaging which is environmentally friendly, and wherever possible, small compostable tags, recyclable and compostable paper and new home-compostable plastic bags have replaced traditional packaging.


For more information about Harrods contact Jess Armstrong
020 7893 8155 or email jess.armstrong@harrods.com

More about From My Farm
From My Farm markets top quality seasonal vegetables and fruit produced by local farmers and growers. The name of the farmer and the location of the farm are printed on every pack. All produce is grown, packaged and distributed to outlets locally to ensure maximum freshness. None of the produce is imported from other regions or abroad, ensuring the best quality produce, fuel savings on transport and a lower carbon footprint. From My Farm has chosen to supply London with its East of England range as this is the traditional heartland of British fresh produce.

For more information about From My Farm, the range and regions available, and the growers involved visit www.frommyfarm.co.uk
or contact:

Alex Smith, Account Manager

Charlotte Falkingham, Regional Foods Manager

Stephanie Adams, Marketing Manager

Please contact Colin Caldicott, Ultimedia PR for more information.
DDL 01767 601477, email colin@ultimediapr.co.uk

Notes to editors

For more information, please contact:

Colin CaldicottColin Caldicott

Tel: 01767 60147001767 601470

Email: colin@ultimediapr.co.ukcolin@ultimediapr.co.uk

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