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Got Pour?

Press Release: March 12, 2010

Wave goodbye to boring breakfasts with Rachels revolutionary, new pouring natural yogurt, guaranteed to liven up your morning. This deliciously mild, lighter textured yogurt is designed to pour smoothly over your cereal and muesli without the additional need for milk.

Available in three natural flavours; natural, natural with a hint of honey and natural with a hint of strawberry, the yogurt softens and wets cereal making it the perfect, tastier alternative to milk. Whats more, the smooth, creamy taste not only provides your breakfast cereal with a brand new lease of life, but can also provide the perfect accompaniment to fruit salads and desserts at any time of day.

Should you need any more persuading, the yogurt cultures also make it the healthier choice, leaving you to treat yourself safe in the knowledge that both your taste buds and your digestive system will thank you later. The health benefits of the pouring yogurt do not end there; the hints of products provide natural sweetness, meaning that you do not need that large spoonful of sugar on top of your already sweetened cereal or muesli.

Andrew Curzon, Rachels Marketing Manager said: In commissioned research we discovered that consumers were looking for something more interesting than milk to pour over their cereal and muesli, while current natural yogurt was also considered to be too thick. As the leading premium dairy brand, we felt that this was a great opportunity to develop a new product that consumers were literally crying out for. These new, pourable yogurts offer the same high quality Rachels yogurt taste but with a texture that allows it to be poured effectively over your favourite cereal and muesli, providing the perfect alternative to milk

A first for the yogurt category, Rachel's new pouring yogurts are also packaged in a pot with a unique spout to aid pouring accuracy so you can ensure your favourite breakfast is fully drenched in the delicious, smooth flavours of the yogurt.

Available in Tesco nationwide from late February and at all good supermarkets from early March, at £1.19 for a 400g pot, like all Rachels yogurts, this pouring natural yogurt provides an important source of calcium and natural vitamins, as well as the health-giving bio-live cultures associated with maintaining a healthy digestive system.

Editors notes:
For more information, images or to try some delicious Rachels products please contact:
Sophie Hood or Zoe Wilkinson
Threepipe Communications
020 7632 4800
Sophie.hood@threepipe.co.uk / Zoe.Wilkinson@threepipe.co.uk

SAMPLES: We would be pleased to arrange for you to receive free samples of any Rachels products.
As Britains first organic dairy and pioneer of branded organic dairy produce, Rachels is now the leading premium organic dairy brand in the UK. Based in Aberystwyth, West Wales; Rachels produce a wide range of award winning organic yogurts, milk, butter, rice puddings, cream and crme friche.

All products are made simply using the highest quality pure organic ingredients, with no artificial colours, flavours or preservatives. Naturally high in calcium and essential vitamins, Rachels yogurts contain special bio-live cultures for digestive well-being. The complete range of delicious organic products are available from major supermarkets and independent organic food stockists throughout the UK.

Please visit www.rachelsorganic.co.uk for more information and sign up to receive regular news and information.

Notes to editors

For more information, please contact:

Zoe WilkinsonZoe Wilkinson

Tel: 0207632480002076324800

Email: zoe.wilkinson@threepipe.co.ukzoe.wilkinson@threepipe.co.uk

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