Press Release: April 01, 2020
Food raising agents are substances that soften bread and other baked goods by using foaming process. The foaming action produces bubbles of hydrogen and carbon dioxide gas in dough or batter, resulting in baked food items such as cookies, cakes, muffins, and bread. When a dough or batter is mixed with water, the starch in the flour forms a matrix. The most common raising agents used in bakery includes baking powder, bicarbonate of soda, cream of tartar, salt of Harts, and Yeasts.
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The primary factor contributing towards the growth of the Global Raising Agents Market includes the increasing usage of raising agents in the production of confectionery products at a global level. The growing popularity of bakery products such as bread, cookies, cakes, pastries, and tortilla among the consumers, will drastically increase the demand for raising agents. The raising agent market is directly related to the food sector, and the tremendous expansion in the latter will have a positive impact on the growth of the Global Raising Agent market over the coming years. The growing occurrence of acidity among the consumers will accelerate the demand for baking soda, as it helps in inducing acidity, which will indirectly boost the growth of the market. The manufacturers are mainly focusing on product innovation, such as the introduction of new flavors with easy blending features and smooth consistency. The continuous innovation will attract a large number of customers who are looking for different flavors of raising agents. In addition to this, the increasing investment by organizations towards the production of natural and biological food raising agents to meet the changing demand of the end-users, thereby surging the demand of the market. On the other hand, the easy availability of cheaper substitutes such as lemon juice and egg alternatives will hamper the growth of the market over the coming years.
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Various notable players operating in the market include Associated British Foods PLC, Corbion N.V., McCormick & Company, Incorporated, Kraft Heinz Co., Ward Mckenzie Pty Ltd., Hansells Food Group, Hulman & Company (Clabber Girl), Dabur India Ltd. (Weikfield), Mitsubishi Corporation (Tártaros Gonzalo Castello SL), Blue Bird (India) Limited, Cargill Inc. among others.
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The Global Raising Agents market has been segmented based on Product Type, Application, Distribution Channel, and key regions. Based on Product Type, the market is segmented Baking Powder, Baking Soda, Cream of Tartar, Organic Agents, and Others. Based on the Application, the market is segmented Bakery Products, Confectionery Products, Biscuits and Crackers, Packaged Food Products, Fried Food Products, and Others. Based on the Distribution Channel, the market is segmented Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others.
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