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Festivalgoers reveal their festival-going essentials

Press Release: June 01, 2017

Festivalgoers reveal the key items they take with them to festivals, with cash (95%), alcohol (90%) and a change of clothes (90%) topping the list. In a survey held by Brothers Cider www.brotherscider.co.uk *, respondents were asked about their festival-going habits, including the essential items they can’t do without, with some interesting answers provided including air freshener for use inside a tent, an inflatable flamingo and colouring book and pens.

The top items festivalgoers take with them to festivals:

- Cash 95%
- Alcohol 90%
- Change of clothes 90%
- Toiletries 88%
- Sunglasses 86%
- Wellies/boots 86%

Geraldine Doyle, Marketing Manager at Brothers, commented: “It’s good to see that festivalgoers are both optimistic and realistic about the weather, giving the same priority to wellies and sunglasses. As the original festival cider, we always look forward to festival season and this year is no exception.

“We have put together our own festival survival kit which includes plasters, a whistle, ear plugs, torch, toilet seat cover and of course, a 1L carton of our Festival Apple cider**. We are also opening a cider shop at The Cider Mill, Shepton Mallet from Tuesday 20th June to Friday 23rd June so revellers can stop off and stock up on their way to Glastonbury.”

The survey also revealed that those who drink cider at festivals opt for apple (61%) as their flavour of choice, followed by pear (37%) and berry (36%).

To be in with a chance of winning one of Brothers’ festival survival kits, visit: brothersfestivalsurvivalkits.co.uk


Infographic available

*1050 people were surveyed across the UK and Ireland in May 2017

**In 2016, Brothers launched the first recyclable and re-sealable drinks carton for cider, aimed specifically at festivals and outdoor events. The one-litre combifit cartons contain Brothers’ still English apple flavour, under the name 'Festival Apple'.

Notes to editors:

The Brothers Bar Festival Cider Shop

The Cider Mill, Shepton Mallet, BA4 5ND

20th June: 08:00 – 23:00

21st June: 08:00 – 18:00

22nd June: 10:00 – 14:00

23rd June: 10:00 – 14:00

Press office

Esyllt Sears, communications director

esyllt@52-4.com esyllt@52-4.com

01970 800 524 / 07980782484

Brothers Cider is the original and No 1 Festival Cider brand. Established in 1995, Brothers is owned by 4 Brothers from the Showering Family, whose family have been producing cider in Somerset since 1658, and whose grandparents had huge success with the Babycham brand in the 1950’s. Brothers Cider was first launched at Glastonbury Festival in 1995, after Michael Eavis gave the Brothers the opportunity to have a bar at the Jazz World Stage selling Perry based drinks. Today, our range of fruit ciders are available in a variety of formats in bars, shops and at festivals across the UK. www.brotherscider.co.uk

Notes to editors

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