Home Ever-so-Sexy Lingerie Website is Rebranding

Ever-so-Sexy Lingerie Website is Rebranding

Press Release: July 23, 2015

The long established lingerie and swimwear site, Ever-so-Sexy.com is changing its name and from the end of July 2015 it will be Essili.com
Owned by Crysalis Ltd, Every-so-Sexy has been online since October 2006. It started off with two luxury French sexy lingerie brands, Luxxa and Lola Luna; one UK designer brand for nightwear and lingerie plus one Italian every day undies brand. This line up soon grew to include more designer lingerie, a luxury nightwear brand, Coemi and classy swimwear from the Brazilian company Mar Egeu.
As the business has grown the limitations of the name, Ever-so-Sexy, have become very apparent. While one person’s sexy is another person’s demure there are some types of lingerie or swimwear that could never be included on a site with the name ever-so-sexy. So any thoughts of being a one stop shop for all types of nightwear, underwear and swimwear had to be shelved. The problems did not stop there. Some people were unnerved by the name and even if they visited the site they were cautious about ordering just in case the web site name was on the wrapping.
With the knowledge that the biggest limitation to growth was the name of the domain the people at Crysalis needed to find a new identity. This has not been easy. In fact it has taken over two years to find a name that was suitable and not already taken.
The new name had to be:
• Brandable
• Memorable
• Easy to type
• General enough to allow a wider range of product on site
• Without any possible unsavoury interpretation
Two years of hunting for the right name resulted this May in registering the domain www.essili.com and a new site was developed and put live in Mid June. The consolidation of a smaller site allowed for some testing and after some fine tuning the new home is ready and the count down has begun.
Essili already has more product than Ever-so-Sexy. It has an easier navigation which allows customers to fine tune the product results and quickly find what they are looking for and more product information is being added daily in preparation for the launch at the end of July. Essili.com official launch day is 30th July.

Notes to editors

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