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Engagement is Just as Important as Content

Press Release: January 15, 2010

When utilising social networks for marketing purposes, the engagement of key demographics is just as important as the networks content according to Reality Digital, the leading provider of social networking software solutions for brands and businesses.

Social media has become a major element of marketing and public relations campaigns all over the world, through its ability to tap into crowds and promote content at the click of a button. Good content is rewarded with an end result of being shared all over the internet throughout the networks and as such, the creation of this content has been a key focus for brands and businesses looking to make the most of the medium.

However, the best use of social media comes through audience engagement just as much as the promotion, of high quality, high value content. Reality Digital has indicated that when utilising a brand focused social network, direct interaction with audiences ought to be a major strategy in developing consumer relationships and heightening a brands appeal and perception.

Brands and businesses with benefit much more from implementing web community software if they take the time to directly interact with their consumers said Robert Proctor, Head of EMEA for Reality Digital. This could be through staff profiles, helping consumers put faces to the brand and enhancing trust, or perhaps through the form of brand status updates, that will let consumers get answers to any issues or any questions that they wish to voice through the network.

Reality Digital is the leading provider of social networking platforms for brands and business, giving each of them the means to harness the potential of brand focused social media as part of their marketing strategy. Its Opus platform is designed to provide all of the latest social networking functionality in a single package that can be implemented either into an existing website, or as a stand alone project.

From status updates to mobile uploads to a high definition video platform, Opus gives users the means to actively engage in a brand community, providing the ultimate social networking experience.

For more information, please visit realitydigital.com.

Notes to editors

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