Press Release: January 07, 2010

Since December and when compared to the same time last year, www.sunshine.co.uk has seen a huge increase in bookings for holidays to hot destinations like the Canary Islands and Egypt, as the ice and snow is tempting more people to head abroad to lift their spirits caused by the January blues.

With the recession declared over by economists at the end of December and the icy weather taking its toll on Britains roads and population, there has been a 67% rise in the number of bookings for holidays on sunshine.co.uk. More people can now afford to enjoy a break away from the weather as a result which is both positive for the travel industry and holidaymakers in general.

January 2009 saw some low temperatures, but not to the extent of the conditions that the country is currently experiencing. Sunshine.co.uk wanted to find out what factors were influencing people to start making bookings, so collected the thoughts of 1,226 Brits.

83% of respondents admit to being in a better financial position now than this time last year to book a holiday and 2 in 3 said that escaping the cold was a top reason for wanting to get some winter sun. Almost half, 48%, said they were feeling slightly low now that Christmas is officially over and of those people, 95% said a holiday would cheer them up.

Chris Brown, co-founder of sunshine.co.uk, commented on the rise in bookings;

It is extremely encouraging to see this current rise in holiday bookings, not just for us as a travel agent, but for the thousands of people that have wanted to get away for a while, but who have been restricted by their finances. The recession affected us all in some way, but its good to see things are now looking up in the economy.

In an ideal world, I think everyone wants an annual holiday and now it is possible. The desire to get away for a week or two to somewhere sunny has definitely been heightened by the snow that the UK is experiencing and the January blues that many suffer from after Christmas.

LINK http://www.sunshine.co.uk


For more information or to set up interviews with Chris Brown please contact Shannon Haigh
10 Yetis Public Relation Agency, on 01452 348211 or email shannon@10yetis.co.uk

Editors Notes:

Sunshine.co.uk is the UKs largest independent online travel agent

The management team behind the company created and managed Holiday Watchdog which was bought by TripAdvisor in February 2008 for an undisclosed amount of money.

Notes to editors

For more information, please contact:

Shannon HaighShannon Haigh

Tel: 01452 34821101452 348211

Email: shannon@10yetis.co.ukshannon@10yetis.co.uk

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